Virtual AdventureCONNECT: Japan Adventure Market Insights

10 February 2026

Join us for AdventureCONNECT 2026, scheduled in an APAC-friendly timezone, and discover fresh perspectives on the latest adventure travel trends with Hannah Pearson, ATTA’s Regional Director for APAC.

Our February session features an exclusive discussion with Japan outbound buyers, offering insider insights into the motivations, expectationsand unique preferences of Japanese adventure travelers—and practical strategies for global partners to connect with this vibrant and growing market.

This is a unique opportunity to exchange ideas, expand your network, and shape the future of adventure travel across Asia and beyond.

Bring your questions, share your insights, and set your 2026 goals. Let the ATTA community inspire your next moves!

When: February 10, 2025, 16-17pm (UTC+8), convert to your local time here!

Where: Hosted on ATTA’s networking app, HUB.

Prepare Now: Don’t have an account yet? Create a free one here!

As a part of the ATTA's overarching mission to serve as the hub and facilitator for responsible, profitable adventure travel businesses, destinations and media, AdventureConnect events offer our vibrant communities a chance to connect, network and grow. These events are hosted locally in destinations or conferences where the adventure travel community naturally gathers. AdventureConnects range from casual networking to group outings to structured peer-to-peer or educational roundtables. Access the full AdventureConnect event calendar for events near you.

Organizers