Adventure Travel Trade Association Homepage
Open Mobile Nav
Join / Renew
ATTA
About Us
About the ATTASustainabilityAdventure Travel Conservation FundLeadership & TeamInternship ProgramPartnersContact Us
News
ATTA NewsBusiness DevelopmentEvent NewsField NewsGlobal Travel NewsIndustry SpotlightIndustry VoicesResearchMember NewsRegional NewsSubscribePress Room
Solutions
AdvisoryEducationB2B MarketingSignature EventsMarket ActivationResearchClimate ActionStorytellingB2C Marketing
Events
Event CalendarAdventureWEEK San'in and Setouchi, Japan 2026AdventureWEEK Baños, Ecuador 2026AdventureWEEK Coquimbo, Chile 2026AdventureELEVATE North America 2027AdventureELEVATE Latin America 2027ATWS 2027AdventureCONNECTATTA on the Road / VirtualExpert Nomination & Topic SuggestionsEvents Sustainability
Learn
Sustainability Resource CenterCoursesResearchOn-Demand / WebinarsNewsInspirationGuide Standard
Membership
Join or RenewLearn About MembershipMember HUBMember DirectoryCase StudiesFAQsMembership Sustainability CommitmentATTA Ambassadors
Events
Home
Summit
About ATWSAndalucía 2027Past Events
AdventureELEVATE
About AdventureELEVATENorth America 2027Latin America 2027Past Events
AdventureNEXT
About AdventureNEXTPast Events
AdventureWEEK
About AdventureWEEKAdventureWEEK San'in and Setouchi, Japan 2026AdventureWEEK Baños, Ecuador 2026AdventureWEEK Coquimbo, Chile 2026Past Events
AdventureFAM
About AdventureFAMPast Events
AdventureCONNECT
ATTA on The Road
Event Information
Media FAQsSpeaker Nomination

AdventureCONNECT ITB Americas 2026

12 November 2026

Stage 1, Expo Guadalajara, Av. Mariano Otero 1499, Verde Valle, 44550 Guadalajara, Jalisco, Mexico

1:20 PM - 2:20 PM

Get ready to connect! The ATTA team is heading to Guadalajara for AdventureCONNECT at ITB Americas 2026!

Join the Adventure Travel Trade Association (ATTA) for a session that brings together adventure travel professionals from across the region to connect, share ideas and look ahead to the future of adventure tourism in the Americas.

Andrés Díaz, Regional Manager at ATTA, will open the session with a 40-minute panel discussion alongside two guest speakers (to be announced soon). Together, they’ll explore where adventure tourism in the Americas is heading, including the trends shaping traveller demand, the opportunities and challenges facing destinations and operators, and how the industry can continue to grow responsibly while benefiting local communities and the natural places that make adventure travel possible. Attendees are encouraged to bring their own questions and perspectives to the conversation.

After the panel, we’ll share announcements from ATTA and close with a raffle featuring ATTA prizes, so be sure to stay until the end for your chance to win!

Whether you’re a tour operator, destination representative, travel advisor or simply passionate about adventure travel, this is the place to meet peers, exchange insights and be part of the conversation shaping the future of adventure in the Americas.

Speakers will be announced soon!

Don’t miss out. Register below and we hope to see you in Guadalajara!

As a part of the ATTA's overarching mission to serve as the hub and facilitator for responsible, profitable adventure travel businesses, destinations and media, AdventureConnect events offer our vibrant communities a chance to connect, network and grow. These events are hosted locally in destinations or conferences where the adventure travel community naturally gathers. AdventureConnects range from casual networking to group outings to structured peer-to-peer or educational roundtables. Access the full AdventureConnect event calendar for events near you.

Partners

Partners

Organizers

Register

This AdventureCONNECT is open to ATTA Community, Professional, and Business members. In order to register for this event, you must login or sign up as a new member. Community Membership is free and open to all.