Buyer Application

Thank you for your interest in applying to be considered to attend the AdventureElevate Latin America 2026 as a Hosted Buyer Delegate! This event offers buyers the chance to explore Perú's captivating landscapes, rich cultural heritage, and innovative approach to sustainable tourism in all the country’s regions.

Applications close 11:59 PM (GMT), 21 December 2025. Final selections will be announced by the end of January 2026.

ATTA and our hosts would like to invite you to apply for a Hosted Buyer opportunity for AdventureELEVATE Latin America event in Lima, Perú from 16-18 June 2026.

AdventureELEVATE Latin America gives attending buyers the opportunity to discover the unique natural and cultural resources and activities in Perú and the surrounding region. Selected buyer delegates will learn about Perú through immersive adventure tours and make connections with regional suppliers at Marketplace, as well as find inspiration in learning about the value and development of adventure travel through speakers and workshops at the event.

Selected hosted buyer delegates will receive complimentary event registration, accommodations during the event, economy round-trip air, airport transfers, and a multi-day experiential adventure at no cost. Hosted buyer delegates are required to participate in a multi-day Pre-Adventure tour.  

WHO SHOULD APPLY?

Please read the following information thoroughly to understand the details and requirements of the offer. This offer is valid for one delegate per company. The attendee must be a decision-maker for itinerary development. By completing the application form, you will be included in our selection process for one of the limited number of Hosted Buyer spots. Selection is not guaranteed.

The ATTA and our hosts are seeking buyers who have an active interest in promoting, selling and developing new itineraries about adventure and sustainable travel in Perú.

Applications will be considered and reviewed with the destination partner, with the goal of hosting a diverse group of buyers who specialize in adventure and sustainable tourism, including:

Outbound Tour Operators
Outbound tour operators craft ideal itineraries and sell those itineraries to individuals or groups as a packaged product. These specialized tour operators provide valuable insight into global travel trends and help match destination products to market demand. Itineraries are often multi-day, running from three to over twenty days depending on the destination and experience.

Travel Advisors (also known as Travel Agents, Travel Curators)
The travel advisor is a curator of an experience for a consumer. They can sell various packaged trips or holidays from different tour operators and therefore provide a more diverse range of options in addition to tailoring their own itineraries in direct collaboration with DMCs.

Online Travel Agencies (OTAs) / Web-Based Marketplace
OTAs curate products from the DMC and directly connect the DMC with the consumer. The DMC is the one crafting the product and selling it to the consumer while the OTA takes a commission for bringing the consumer to them.

What do they all have in common?
They are all sourcing (or buying from) local Destination Management Companies (DMCs), or ground handlers and / or sending clients from their home country or specific markets to other destinations.

HOSTED BUYER REQUIREMENTS

Role and expectations if your application is selected:

Fully-hosted buyers are expected to be researching the experience for potential new itineraries or promotion of existing ones. They are also required to meet with suppliers and destinations during the Marketplace sessions.

If a Hosted Buyer spot is offered and accepted, the Hosted Buyer agrees to:

• Participate in a multi-day Pre-Adventure, matching your core product that will take place from 4 to 5 days prior to the start of the conference days.
• Attend the FULL AdventureELEVATE Latin America event (all conference days) (16-18 June 2026)
• Participate in AdventureELEVATE Latin America Marketplace sessions and attend every pre-scheduled meeting. AdventureELEVATE Latin America Marketplace sessions are required for buyers to meet with suppliers and destinations from around the world. It includes pre-scheduled meetings that buyers will need to attend.
• Obtain your own travel insurance policy for the trip.
• As a hosted buyer, you are required to complete up to 2 online confidential surveys about itinerary development and sales to the destination over a period of one year.

These surveys are essential for reporting successes and challenges to our host destination partners—allowing them to track and report the long-term economic impact of new and strengthened business in the region, and to timely learn the challenges faced by the travel trade in selling the host destination. These findings have the potential to inform both the travel trade development strategy and the marketing strategy of the host destination.

Fully-Hosted and Partially-Hosted Spots:

In the interest of accommodating more buyer delegates, there are partially-hosted spots available in addition to fully-hosted spots. The same application serves for both. Partially-hosted spots will be curated with selections and offers made from the pool of applications received.

HOSTED Buyer Delegates Receive:

• Complimentary event registration (including Day of Adventure)
• Access to the Marketplace with pre-schedule meetings
• Accommodations during the event
• Round-trip economy airfare to and from Perú
• Ground transportation within the destination
• Pre-Adventure
• Full access to the AdventureELEVATE sessions and networking events: 16-18 June 2026

All buyer Delegates Receive:

• Complimentary event registration (including Day of Adventure)
• Official buyer credentials and role at the event
• Accommodations during the event
• A complimentary 5-6 day Pre-Adventure (PA) in Perú

Travel costs to the destination will be covered for fully-hosted buyers; partially-hosted buyers will need to cover their own travel costs to the destination. All buyers are required to participate in a Pre-Adventure.

PRE-ADVENTURES (PAs)

Selected buyers will receive information about the process for reserving and selecting the PAs after registration is confirmed.

SCHEDULE

If selected, the hosted buyer journey will last 9-10 days, depending on the Pre-Adventure selection.

• Pre-Adventure Start Date: Monday, 8 June 2026 (arrival in Perú)
• Pre-Adventure Tour Dates: Monday, 8 June to Sunday, 14 June 2026
• Day of Adventure in Lima: Monday, 15 June 2026
• AdventureELEVATE Latin America Conference Dates: Tuesday 16 June to Thursday, 18 June 2026
• Return Departure Date: Friday, 19 June 2026

ABOUT THE SELECTION PROCESS

Applications will be reviewed with our host destination partners after the application close date. Selection will prioritize:

• Hosted buyers and discounted buyers selections will be made from the pool of applications received.
• After initial evaluation, criteria used in the final buyers selection includes:
• Representation from the specific countries listed above (limited per country).
• A variety of representation of types of buyers, with a mix of Outbound Tour Operators, Travel Advisors and OTAs, and a mix of generalists to specialists (trekking, cycling, wildlife…)
• A mix of buyers new to ATTA events with those who have attended prior events.
• ATTA members and nonmembers are welcome to apply

Due to limited spots, not all qualified applicants can be selected. Applicants will be notified of their status via email. Coordination of travel to follow upon completion of Hosted Buyer Delegate registration process.

Applications close on 21 December 2025. Selections will be announced by the end of January 2026.

APPLY NOW