Friday, 23 April 2027 • Bentonville, Arkansas, USA
Move your cycling travel business forward.
Connect with people who understand your business, work through shared challenges, and find fresh ideas for your next chapter.
Join ATTA for a full day dedicated to cycling tourism across road, mountain biking, gravel, touring, self-guided travel, and e-bikes.
Your business. Your questions.
Your cycling community.
Building a successful cycling travel business means keeping pace with changing traveler expectations, new technology, and everyday operational challenges. Finding trusted advice, and people who understand those challenges, can make all the difference.
AdventureCYCLE brings cycling tour operators and the wider cycling travel community together to share experience, explore opportunities, and work through the questions shaping their businesses.
Whether cycling is your core offering or a part of your business you want to grow, come ready to contribute and leave with practical ideas, new connections, and clear next steps.
What to Expect
Practical conversations about cycling travel
Hear from industry leaders through keynotes and panels exploring cycling products, technology, and the decisions facing operators.
Time to work on your business
Two facilitated peer-to-peer accelerator sessions put you in small groups to exchange approaches, tackle shared challenges, and learn from one another’s experience.
Connections that continue beyond the day
Meet fellow operators and professionals across the cycling travel sector, with time to connect over lunch, breaks, and the closing Cycling Cocktail.
A look at the day
The full agenda and speaker lineup will be announced as they are confirmed.
Join us in Bentonville
With cycling woven into its trails, local businesses, and community, Bentonville offers a fitting setting to talk about the future of cycling travel.
Join us on Friday, 23 April 2027. Attend AdventureCYCLE on its own, or stay an extra day after AdventureELEVATE North America, 20-22 April, for focused conversations about your cycling business.
Register for AdventureCYCLE
*The member rate applies if your company is an ATTA Business Member.
Interested in becoming a member? Explore ATTA Business Membership.
Both registration options include:
- A full day of keynotes, panels, and two peer-to-peer accelerator sessions
- Lunch and a coffee break
- The closing Cycling Cocktail
- An OZ Trails Bike Park pass (Bike rental not included. Bring your own bike or arrange a rental separately.)
Attendance is limited to 150 participants.
AdventureCYCLE requires a separate ticket and is not included in AdventureELEVATE North America registration.
FAQ
AdventureCYCLE is designed primarily for cycling tour operators, alongside guides, cycling-focused travel buyers, and professionals working in cycling equipment, technology, and related services. It welcomes businesses across road cycling, mountain biking, gravel, touring, self-guided travel, and e-bikes.
No, you can register for AdventureCYCLE independently or attend both events. Each event requires its own registration.
No, everyone is welcome. ATTA Business Members receive the US$500 member rate; non-member registration is US$700.
No, AdventureCYCLE is a business event focused on learning, peer exchange, and professional connections. You do not need to participate in a ride to attend.
No, the 2027 program focuses on content, small-group discussions, and networking. It does not include a Marketplace or scheduled buyer-supplier appointments.
AdventureCYCLE will take place in Bentonville, Arkansas. Venue details will be shared once confirmed.