Saguenay Québec

Adventure Means Business

200 adventure travel industry professionals from 18 countries gathered from June 5th to the 7th for the second AdventureELEVATE in the stunning region of Saguenay Lac-Saint-Jean, near Québec City.

From customer service to destination branding, food tourism to SnapChat, market research, how to get funding and how to work with travel agents, plenary and concurrent sessions took the audience all over the map and all over the theme “Adventure Means Business.” Each session presented an innovative way that destinations, operations and the industry as a whole is moving away from a sense of place and more toward the creation of experience.

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Powered by the Adventure Travel Trade Association, AdventureELEVATE is a conference that attracts adventure professionals from all over North America and beyond who are serious about making adventure their life’s business. Tour operators, destination representatives and travel writers and photographers will converge in stunning Saguenay, Québec, perched on the edge of the fjord, to share ideas, create powerful new partnerships and enjoy learning about the business of adventure.


Tour operators meet destinations. Destinations meet travel writers. Travel writers meet tour operators. The connections made in the adventure industry are always powerful and lasting.


AdventureELEVATE will feature world-class speakers, in-depth panel discussions, and high-caliber break-out sessions -- all focused on business insights with adventure tourism in mind.


Get your elevator pitch ready! Enjoy one-on-one meetings with writers, bloggers, photographers and influencers who understand the business of adventure and are eager to tell your story.

D.N.A. Event

Our original “Disruptive Networking Adventure” is a whole new take on making new business contacts. It’s so fun, you’ll forget you’re working.