Perched in the southern highlands of Ecuador, Cuenca offers an irresistible mix of heritage and adventure, making it a fitting host for the ATTA’s AdventureNEXT event this September. The city enchants visitors with its beautifully preserved colonial architecture, artistic spirit, and welcoming atmosphere. Beyond the city limits, the surrounding landscapes invite exploration—whether it's trekking through the alpine trails of Cajas National Park, discovering traditional crafts in nearby villages, or navigating rivers that wind through lush valleys. Cuenca’s unique location and cultural depth provide a dynamic backdrop for meaningful connections and bold ideas in the world of adventure travel.

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