Agenda

Weaving Adventures: Culture, Conservation, and Connections in the Heart of the Andes

Highlighting the intersection of adventure travel, cultural, and natural heritage conservation, and collaborative networks for more inclusive and sustainable tourism is the aim of this event. Cuenca, with its strong cultural identity and proximity to biodiverse landscapes, serves as an ideal setting to explore these intersections.

AdventureNEXT Cuenca invites the global adventure travel community to experience a destination where history, nature, and human connection are seamlessly intertwined. Set in Cuenca—a UNESCO World Heritage City surrounded by breathtaking Andean landscapes—this event highlights how cultural heritage, architectural charm, and biodiversity conservation come together to shape transformative travel experiences.

Here, tradition lives in every stone street and a warm smile. Within minutes, travelers can journey from colonial plazas to cloud forests, from vibrant markets to high-altitude trails in Cajas National Park. Cuenca, and its neighboring regions, offer a rare mix of adventure and elegance: authentic, secure, picturesque, and welcoming.

This gathering is a call to co-create more inclusive and sustainable tourism through rooted narratives, cross-sector collaboration, and bold ideas. It’s also a celebration of new milestones, including the 25th Anniversary of Cuenca’s UNESCO designation and the upcoming launch of regional tourism initiatives like the “Ruta del Agua y la Aventura” and “Sabores y Senderos.”

Whether you seek thrilling exploration or serene cultural immersion, Cuenca opens its doors as a gateway to the soul of the Andes, and an ideal meeting point to weave the future of responsible adventure travel.