Revealing New Pathways

The Jordan Tourism Board (JTB) welcomed 250 delegates to the Dead Sea for two days of immersive learning about Jordan and the region’s adventure experiences, while also offering networking opportunities with some of the most influential media and inbound and receptive tourism operators in the world.

As the first event ever held in the region for the active and eco-adventure tourism market, the JTB and its long-standing partner the ATTA worked together to deliver an event dedicated to fostering new partnerships for travel professionals in the Near East region.

Centered around the theme “Revealing New Pathways,” delegates from 22 countries attended to reveal their innovative travel products to international buyers and media as well as to their colleagues. The “new pathways” may follow traditional routes but be done in new ways, and that is the exciting and innovative approach the people in the Near East and Jordan are taking with tourism in the future.