Buyer Application

Thank you for your interest in applying to be considered to attend the Adventure Travel World Summit (ATWS) 2027 as a Hosted Buyer Delegate! This event offers buyers the chance to explore Andalucia that sits at the crossroads of Europe and Africa, where the Mediterranean meets the Atlantic. With 945 km of coastline, Europe's only true desert, the peaks of the Sierra Nevada, and nearly 30% of its territory under environmental protection, the region offers a rare diversity of adventure product — desert, mountain, and sea — within a single destination.

Applications close 11:59 PM (GMT), 10 January 2027. Final selections will be announced by February 2027.

WHO SHOULD APPLY?

The ATTA and our hosts are seeking 30 Hosted Buyer Delegate spots. Please read the following information thoroughly to understand the details and requirements of the offer. This offer is valid for one delegate per company. The attendee must be a decision-maker for itinerary development. By completing the application form, you will be included in our selection process for one of the limited number of Hosted Buyer spots. Selection is not guaranteed.

Our partners are prioritizing buyers who specialize in sport and active/adventure tourism activities. And that their target markets are Europe, the United States, Canada, Japan, South Korea, Australia, and South America. 

The following profiles are considered ‘buyers’ in the ATTA community:

Outbound Tour Operators
Outbound tour operators craft ideal itineraries and sell those itineraries to individuals or groups as a packaged product. These specialized tour operators provide valuable insight into global travel trends and help match destination products to market demand. Itineraries are often multi-day, running from three to over twenty days depending on the destination and experience.

Travel Advisors (also known as Travel Agents, Travel Curators)
The travel advisor is a curator of an experience for a consumer. They can sell various packaged trips or holidays from different tour operators and therefore provide a more diverse range of options in addition to tailoring their own itineraries in direct collaboration with DMCs.

Online Travel Agencies (OTAs) / Web-Based Marketplace
OTAs curate products from the DMC and directly connect the DMC with the consumer. The DMC is the one crafting the product and selling it to the consumer while the OTA takes a commission for bringing the consumer to them.

What do they all have in common?
They are all sourcing (or buying from) local Destination Management Companies (DMCs), or ground handlers and / or sending clients from their home country or specific markets to other destinations.

HOSTED BUYER DELEGATES RECEIVE:

• Complimentary event registration (including Day of Adventure)
• Access to the Marketplace with pre-schedule meetings
• Accommodations during the event
• Round-trip economy airfare to and from Almeria, Spain
• Ground transportation and hosted meals outlined within the official event and Pre-Adventure agenda within Almeria*
• A complimentary 5-6 day Pre-Summit Adventure (PSA) in Spain
• Day of adventure: 4 October
• Full access to the ATWS conference sessions and networking events: 5 to 7 October, 2027

ROLE AND EXPECTATIONS AT THE SUMMIT IF YOUR APPLICATION IS SELECTED:

ALL selected Buyer Delegates are required to:

• Participate in a multi-day Pre-Adventure, matching your core product in Spain.
• Join the FULL event (4 to 7 October 2027: Day of Adventure + all conference days, no early departures).
• Meet with suppliers and destinations during the Marketplace sessions and attend every pre-scheduled meeting.
• Be researching the experience for potential new itineraries or promotion of existing ones.
• Obtain your own travel insurance policy for the trip.
• Respond to ATTA post-event surveys.

ABOUT THE SELECTION PROCESS:

Applications will be reviewed with our Andalucia's destination partners after the application closes. Selection will prioritize:

• Representation from the specific countries listed above (limited per country)
• A variety of representation of types of buyers, with a mix of Outbound Tour Operators, Travel Advisors, and OTAs, and a mix of generalists to specialists (trekking, cycling, wildlife, etc.)
• A mix of buyers new to ATTA events with those who have attended prior events

Due to limited spots, not all qualified applicants can be selected. Applicants will be notified of their status via email. Coordination of travel to follow upon completion of Hosted Buyer Delegate registration process.

SCHEDULE:

Selected hosted buyers will embark on an immersive journey across Spain, with the full trip lasting around nine (9) days, depending on Pre-Summit Adventure selections. Buyers will make their Pre-Summit Adventure tour choices after being formally accepted.

• Pre-Summit Adventure Start Date: Tuesday, 28 September 2027
• Pre-Summit Adventure Tour Dates: Wednesday, 29 September to Sunday, 3 October 2027
• Day of Adventure in Almeria, Spain: Monday, 4 October, 2027
• ATWS Conference Dates: Tuesday, 5 October, 2027 to Thursday, 7 October, 2027
  
• Return Departure Date: Friday, 8 October, 2027

Applications close on 11:59 PM (GMT), 10 January 2027. Selections will be announced by February 2027.

APPLY NOW