Québec
Adventure Travel World Summit
Get ready to experience adventure like never before in Québec! A destination where breathtaking landscapes, vibrant culture, and world-class adventure opportunities meet. From the powerful St. Lawrence River to towering waterfalls, vast forests, and the tallest mountains east of the Rockies, Québec offers an unmatched four-season playground.
As the proud host of ATWS 2026, Québec is ready to welcome adventure travel professionals from around the world. This is your chance to connect with global leaders, forge meaningful partnerships, and discover why this extraordinary province is setting the standard for sustainable, community-driven adventure tourism.
Join the ATTA community in Québec City, Canada, for Adventure Travel World Summit 2026.
Event Snapshot:
• Marketplace
• MediaCONNECT
• Pre-Summit Adventures
• Day of Adventure
What to Expect:
• Business solutions
• Inspiring stories
• Connections and camaraderie
• Thought-provoking big ideas
Agenda:
Sunday, 13 September - Pre-Summit Adventures (PSAs) return to ATWS Location/Venue
Monday, 14 September – Day of Adventure, Registration and Opening Reception
Tuesday, 15 September – ATWS Educational Sessions (Plenary + Breakouts) and Networking
Wednesday, 16 September – Educational Sessions, Business to Business Meetings and Networking
Thursday, 17 September – ATWS Educational Sessions (Plenary + Breakouts), MediaConnect and Networking
Friday, 18 September – Delegates depart
EVENT THEME:
Trace
The paths we follow. The marks we leave.
Every adventure begins on a path someone else made, and ends by leaving one of its own. Trace asks the adventure travel industry to look both directions at once: backward at the wisdom, cultures, and landscapes that shaped us, and forward at the legacy we are actively writing. It is about the footprints of an industry at a crossroads — ecological, cultural, and generational. What has been passed down to us, and what are we passing on? From indigenous knowledge systems that have read the land for centuries, to the succession of business leaders handing torches to the next generation, to the dark, star-filled skies above landscapes that have barely been touched, Trace is a call to travel, and to lead, with intention. In 100 years, what will remain of what we built?
Getting Ready for ATWS 2026
Whether this is your first Summit or your fifteenth, a little preparation goes a long way. Between Marketplace meetings, MediaCONNECT, Keynotes, and everything happening in between, ATWS moves fast, and knowing how to navigate it makes all the difference.
Our First Time Delegate Packet is a practical guide to help you show up confident and ready, covering everything from how each session format works to tips for networking, packing, and making the most of your Day of Adventure in Québec City.
What is the Adventure Travel World Summit?
The Adventure Travel World Summit is the biggest event of the year for adventure travel professionals who work and play like no other industry.
An estimated 800 tour operators, destination representatives, adventure travel writers, and thought leaders from across the globe gather as one like-minded community to explore travel trends, celebrate milestones, and develop new connections. Event highlights include innovative ideas from keynote speakers, panel presentations from expert voices, a destination marketplace for buyers and suppliers, an optional “Day of Adventure” to showcase the offerings of the region, and a MediaConnect Session to pitch story ideas to international writers and editors.
What you’ll do:
- Develop lasting relationships while taking in the adventure opportunities of each year’s featured destination.
- Hear from experts and thought leaders who are driving the industry forward with visionary ideas for the future of travel.
- Enjoy four days of casual and structured opportunities for connection
Watch these videos from previous years to see highlights and hear what attendees had to say about their ATWS experiences:
"The ATWS is my annual pilgrimage to feel inspired and re-invigorated in the travel industry. From sustainable practices to networking and jaw-dropping destination discoveries, I rediscover my passion for travel and discovery every time."
--Lindsey Woodcock, Jet Set World Travel
"As a newbie to ATTA, I was very curious how the Summit would be and it exceeded all my expectations. I made very interesting and valuable contacts and I am sure some new stories and projects will develop from there. I also liked the MediaConnect format a lot, it was interesting to exchange experiences and knowledge or just find some good contacts for the future. In general, and in comparison with other similar events, I really enjoyed the very relaxed yet professional atmosphere, the adventures, and the international participation."
--Wolfgang Greiner, Freelance Travel Writer
"After attending 11 Summits, each year I say "this one is the best ever" and then the next year it's even better. It's the people, the connections, the content, the enthusiasm, the generosity, the ideas, the destination, the encouragement, the inspiration, the stories, the friendships, the sharing and caring and love we all feel for each other."
--Nancy Harrison, Founder & Managing Partner, Adventure Media
"The community that [the ATTA] team convenes, I’m convinced, is the greatest group of professionals on the planet. The inspiration, rejuvenation, and energy I get from bouncing around our gathering is second to nothing that I do all year long. I am honored to consider myself a deeply ingrained member of this community, and I want you to know how much I appreciate what you and the ATTA team does to facilitate our gathering year in and year out."
--Ted Martens, Vice President, Marketing & Sustainability, Natural Habitat Adventures