Industry Partners
Who's Attending?
Adventure.Travel
Adventure.Travel is the global directory introducing ATTA member tour operators and destinations to travelers worldwide. For over a decade, the platform has helped adventurous travelers discover trusted operators, while giving ATTA members a high-authority home to reach qualified travelers actively planning their next adventure. Owned by the Adventure Travel Trade Association (ATTA) and now managed by Adventure Commons, Adventure.Travel is being enhanced with more engagement opportunities and AI-driven features to add even more value for members. Plus, these enhancements will form the foundation of a new Adventure Commons B2C ecosystem launching soon. This ecosystem will help members thrive in an AI-driven search landscape and connect travelers with the right adventure, the right operator, the right destination, and for the right reasons.
Great Canadian Trails
Great Canadian Trails (GCT) is Canada's leading specialist in active holidays, delivering expertly crafted hiking and cycling adventures from coast to coast to coast. Its portfolio spans iconic national parks, celebrated trail networks, and the country's most spectacular landscapes through both guided and supported self-guided itineraries. Known for seamless logistics, authentic local experiences, and outstanding client care, GCT is a trusted partner for international operators looking to add distinctive Canadian active travel to their programs.
ITB Berlin • 16-18 March 2027
Since 1966, ITB Berlin has been the leading B2B trade show for the global travel and tourism industry, bringing together exhibitors, trade visitors, and media from around the world.
The event takes place at the Berlin ExpoCenter, including CityCube Berlin, Hub27, Palais Berlin, and the Summer Garden. The ITB Berlin Convention runs alongside the exhibition, providing key insights into current industry trends. The Adventure segment, located in Hall 4.1 for over 20 years, features exhibitors from more than 20 countries. Formats such as “Green & Blue Tourism” at the Lighthouse Stage are an important part of this segment and focus on adventure travel and sustainable tourism.
For more than 60 years, the ITB brand has stood worldwide for industry knowledge, year-round networking, and trendsetting events. With five successful B2B trade shows across different global markets, ITB represents quality, expertise, and business success, and is widely regarded as the place to be for travel and tourism professionals.
Beyond its events, ITB acts as a year-round companion to the industry, offering valuable content such as trend reports, podcasts, expert interviews, and behind-the-scenes insights.
ITB remains the go-to brand for the global travel and tourism industry.
LS Direct
LS Direct is a leader in automated direct mail and digital marketing programs. Powered by proprietary technology, we help brands deliver highly personalized, intent-based programmatic direct mail with unmatched speed and precision—turning website visitors into buyers, attracting new customers, and improving retention and reactivation. Our end-to-end solutions combine data-driven audience curation, predictive analytics, creative services, print production, mailing, and business intelligence—all backed by 1:1 attribution and proven incremental ROI across the customer journey. Trusted by leading brands across a wide range of industries, LS Direct is a privately held company headquartered in Suffern, NY. Learn more at www.lsdirect.com.
Odyssey
Odyssey is the operating system for modern multi-day tour businesses.
Purpose-built for adventure Tour Operators, Odyssey connects sales, customer management, departures, operations, suppliers, finances, and reporting into one integrated platform. The result is greater visibility, stronger operational control and workflows, and a single source of truth across the business.
While AI is generating significant excitement across the travel industry, most operators are still challenged by fragmented systems, disconnected data, and manual processes. Odyssey helps businesses build the trusted data foundation and operational consistency required to realise the benefits of AI, while improving performance, efficiency, and profitability today.
Tourplan
Tourplan is a leading global software system for tour operators and destination management companies (DMCs), trusted by 450 businesses across 75 countries. It is designed to adapt to the specific needs of each company and is supported by high-quality services and experienced industry professionals worldwide.
The platform simplifies key processes such as efficient product sourcing and packaging, as well as providing fast and accurate quotations. It also includes web and XML interfaces to facilitate transactions with agents, clients, and suppliers. Tourplan integrates accounting and operational systems, offering instant access to financial and strategic business data while helping businesses protect profit margins and increase sales.
Its flexibility allows it to manage a wide range of operations, including individual travel, group bookings, events, and scheduled tours, all within one system. Additionally, it automates workflows from purchasing and sales to accounting and reporting and offers scalable solutions suitable for businesses of any size.
WeTravel
WeTravel is the all-in-one platform built for multi-day group travel businesses. Helping tour operators and travel organizers create beautiful itineraries, sell trips, collect payments and manage bookings from one place. Supporting local payment methods, multi-currency checkout, vendor transfers, custom rooming lists, AI-assisted itinerary building, AI-powered CRM and so much more!
WeTravel - one platform to bring all your tools together.