Omtanke

From 16-19 September 2019, 773 adventure travel industry professionals from 72 countries gathered for the Adventure Travel World Summit in Gothenburg, Sweden, to reconnect with the essence of adventure.

The Summit’s theme, omtanke, the Swedish word which connotes “caring” and “consideration,” challenged delegates to think critically about the way forward and reconsider the important role the adventure travel community holds within the tourism industry throughout the four-day event.

Delegates participated in collaborative and interactive professional development workshops as well as innovative learning opportunities throughout Gothenburg. The productive and inspirational annual ATTA event was preceded by action-packed Pre-Summit Adventures and Day of Adventures during which delegates participated in hiking, fishing, cycling, and experienced nature the Swedish way.

New to the Summit, the Gear Trail connected top gear brands with adventure travel suppliers, bridging the gap between the adventure travel and outdoor gear industries. A post-Summit Climate Action Leadership Studio provided practical strategies, tools and actions for industry professionals to implement within their adventure travel businesses.