Join / Renew
ATTA
About Us
About the ATTASustainabilityOur InitiativesAdventure Travel Conservation FundLeadership & TeamInternship ProgramPartnersContact Us
News
ATTA NewsBusiness DevelopmentEvent NewsField NewsGlobal Travel NewsIndustry SpotlightIndustry VoicesResearchMember NewsRegional NewsSubscribePress Room
Solutions
AdvisoryEducationB2B MarketingSignature EventsMarket ActivationResearchClimate ActionStorytellingB2C Marketing
Events
Event CalendarAdventureELEVATE Latin America 2025AdventureELEVATE North America 2025AdventureNEXT Cuenca 2025ATWS 2025AdventureELEVATE Europe 2026AdventureConnectATTA on the Road / VirtualExpert Nomination & Topic SuggestionsEvents Sustainability
Learn
Sustainability Resource CenterCoursesResearchOn-Demand / WebinarsNewsInspirationGuide Standard
Membership
Join or RenewLearn About MembershipFree Community MembershipMember HUBMember DirectoryCase StudiesFAQsMembership Sustainability Commitment
Events
Home
Summit
About ATWSChile 2025Past Events
AdventureELEVATE
About AdventureELEVATELatin America 2025North America 2025Europe 2026Past Events
AdventureNEXT
About AdventureNEXTAdventureNEXT Cuenca 2025Past Events
AdventureWEEK
About AdventureWEEKPast Events
AdventureFAM
About AdventureFAMPast Events
AdventureCONNECT
ATTA on The Road
Event Information
Media FAQsSpeaker Nomination

11-12 April 2016

AdventureConnect Nordic Gathering: Åre, Sweden

Tottvägen 127
830 13 Åre
SWEDEN

As a part of the Adventure Travel Trade Association’s (ATTA) overarching mission to serve as the hub and facilitator for responsible adventure tourism organizations, the ATTA and its regional representatives deliver tailored AdventureConnect events to facilitate networking among outdoor and adventure-focused tour operators, travel agents, destination representatives, tourism boards, gear and apparel brands, travel writers/media and more. Our 11-12 April 2016 AdventureConnect Nordic Gathering in Åre, Sweden, will be the first of its kind for the ATTA. This AdventureConnect will be delivered in partnership with our hosts from Jämtland Härjedalen Tourism, which is offering offer special rates* for accommodations, meals and outdoor activities, which helps to create a super networking and learning environment for adventure tourism representatives from Sweden, Norway, Denmark, Finland, Iceland, Greenland and the Faroe Islands, for which this program is created. AdventureConnect Schedule of Activities: With the Nordic Region as a prime outdoor destination in focus, creative ideas will be shared among the attendees during two days where we hope to see up to 75 (maximum participation available) Nordic adventure travel stakeholders as possible joining us. It is our hope that we will see 100% destination representation from all seven destinations in the region. Thank you in advance for your personal efforts to reach across borders and into your influential networks to attract progressive public and private sector leaders to join us. The ATTA’s Executive Director-Europe Chris Doyle and Karin Gydemo Granlöf from the Tourism Board of Jämtland - Härjedalen, Sweden, will lead the 1.5-day program. They will be joined by special guest experts, which will include interactive sessions and plenty of time for the attendees to share their experience and increase their knowledge in the field of adventure tourism. Regional challenges, inspiring success stories and in depth knowledge about the development of not only adventure tourism but other areas of tourism will be discussed. The detailed agenda is as follows: Day one, 11th of April: 11.30 - 12.00 Check in at Hotel Granen. 12.00 - 13.00 After lunch the old funicular takes us to Hotel Fjällgården where todays sessions will take place. 13.30 - 14.00 Welcome by the ATTA and the Tourism Board of Jämtland Härjedalen. 14.00 - 15.00 Keynote 1: Andreas Gyllenhammar

Andreas Gyllenhammar - was recently named one of the 100 most powerful persons manifesting change and development in Sweden regarding environment and sustainability. In his role as Chief Sustainability Officer at Sweco and as a sustainability expert and strategist he is working with this questions on the global arena, developing strategies for multinational corporations as well as analyzing the progress in sustainable tourism.

15.00 - 17.00 Owning the Nordic Future, by Chris Doyle

Nordic countries are home to some of our planet’s most treasured assets - remote wilderness, dramatic geographic and meteorologic phenomenon, unusual land and sea wildlife wonders, Northern Lights, progressive adventure sports, innovative experiences, silence, and diverse, indigenous and ancient culture and heritage. Nordic countries also are “ground zero” to some of our planet’s most pressing challenges  - declining wildlife populations, melting ice caps, climate change, encroachment of indigenous communities and so on.

With countless persistent threats facing the region, destinations within and along the Nordic boundaries must anticipate and plan for an ever-increasing numbers of travelers (volumes more than even the most recent burgeoning of travelers to the region) seeking to experience what this region has to offer before they disappear.

Building toward the Adventure Travel Trade Association’s (ATTA) “Go Big. Be Bold.” theme driving its 2016 Adventure Travel World Summit, attendees of the Nordic Gathering in Åre will work together in small groups to explore what regional movements under way to tackle future traveler trends, the challenges around them, and the work all seven Nordic destinations can do together to brace for, thoughtfully care for, and best manage the expected growth in tourism.

17.00 - 19.00 Relaxing after work time for those who are interested. 19.00 Bus transportation to Ullådalen where a snow cat will wait for us and take us a short distance to the Restaurant Buustamons Fjällgård, beautifully situated halfway up Åreskutan. 22.00 Bus transport back to the hotel. Day two, 12th of April: 06:30 Manchester Morning for the early birds. Why not go skiing before the slopes are actually open? We will have the skiing area to ourselves for a few hours before breakfast. Optional, of course, but we highly recommend it. 08:30 Bus transportation to Copperhill Mountain Lodge, where todays sessions will take place. 09.00 - 10.00 Keynote 2: Jon E. Krogh

A dreamer and adventure with a vision to save the planet and humankind through travel.

Co founder of Touring Greenland & Tourism Nuuk in 2012 with the mission to prove that tourism can match/out-performe oil and mineral industries as a nation building economy. Work as a local tour provider with the goal to showcase, how anyone with a small boat, old house, special hiking trail, ancient knowledge, grits and hard work can make it in the adventure travel industry.

10.00 - 11.00 Strategy Action Plan for the Nordic region: Following yesterday’s session about the Nordic Vision, now it’s time to get down to business. Group discussions will be held, focusing on 4 topics:
  • Infrastructure & Capacity Management
  • B2B Transborder Collaboration
  • Product Development
  • Communication & PR
11.00 - 11.30 Presentations of the group discussions 11.30 - 12.00 Closing session and next steps 12.00 - 13.00 Lunch Registration Registration is open and the event fee is 500 SEK which will be collected by the Tourism Board of Jämtland - Härjedalen. Click “Register” to express your interest in attending. For further information about this event, please contact Chris Doyle at [email protected] *Accommodation The event will take place in Åre, Sweden, and attendees are welcome to book their stay at the Hotel Granen by contacting the following email address: [email protected] and mentioning the booking code below. Thanks to our hosts, a special offer for AdventureConnect participants at 1950 SEK includes:
  • Shared double room (+535 SEK single room)
  • 2 Lunches
  • 1 Dinner
  • 1 Breakfast
  • 2 Coffee breaks with something sweet
  • Booking code: ATTA AdventureConnect 2016
Additional Activities - a chance to explore the beautiful surroundings of Åre! Attendees may also add extra hotel nights for an additional cost if they want to stay in the region and explore the area. Activities will be offered in connection with the event and these will be outlined on this site at a later stage, so stay tuned. areguiderna-12Don´t miss out on the opportunity to test more activities when you are visiting us! Åreguiderna, ÅreBjörnen Skidcenter & Explore Åre invites the ATTA nordic gathering participants to some great deals - please check them out below! Fatbike Biking in the wintertime? Yes, with fatbike you cycle easily along packed snow trails. An very fun experience for you that want to try something different. 2,5h 990sek /person (min 3person) Book your activity with: [email protected] (code ATTA Adventure Connect 2016) Tour skiing Tour skiing is the latest trend in skiing. It is a fantastic way to experience good skiing out in the beautiful nature of Åre, with your own power. Equipment from Salomon and Suunto are included 3h 590sek /person (min 3 person) Book your activity with: [email protected] (code ATTA Adventure Connect 2016) Snowbike If you can ride a bike you can go Snowbiking. Wheter you like biking or skiing most, you will have a great time on the slope with us on our Snowbikes here in Åre. During our Snowbike school we prepare you to rent your own Snowbike, and after the school you can go in the ski system and ski lift with your Snowbike. Book online https://exploreare.rezdy.com/catalog/32342/Winter Write ATTA AdventureConnect 2016 in the field for voucher code and you get 20 % discount (Choose payment option "cash on the day" (you can pay with card)) Cross-country lesson 90 min Cross-country lesson starts at the shop Skidcenter ÅreBjörnen shere you meet your ski instructor. Our instructors are trained by Swedish Ski association in both classic and skate. We adapt the lesson after your level and needs. Discount 20%. Fe 90 minutes 1 person 600 sek, 3 people 1240 sek, Book your lesson at: [email protected] (code ATTA Adventure Connect 2016)