Europe
AdventureELEVATE
Framed by the peaks of the Pyrenees, Val d’Aran is Catalonia’s hidden treasure, where gastronomy, culture, and nature meet. Here, adventure flows as freely as the Garona River, whether along legendary cycling routes, picturesque mountain hiking trails, or in the wild waters and canyons that carve the landscape. Val d’Aran is more than a destination, it is a model for sustainable mountain tourism, where conservation, culture, and innovation combine to create transformative travel experiences.
Join the ATTA community in Catalonia, Spain for AdventureELEVATE Europe 2026.
EVENT SNAPSHOT:
- Pre-Adventures for buyers and media
- Pre-scheduled Marketplace for inbound suppliers
- Keynote and educational sessions
- Multiple networking opportunities
WHAT TO EXPECT:
- Regionally-focused content
- Networking lunches and coffee breaks
- New connections, relationships, and partnerships
AGENDA OVERVIEW:
Tuesday, 19 May
Day of Adventure, Opening Reception
Wednesday, 20 May
Keynote, Marketplace, Networking Lunch, Additional Learning
Thursday, 21 May
Keynote, Marketplace, Networking Lunch, Additional Learning
New to AdventureELEVATE? Not sure what to expect? Watch this video to learn more about the history behind this ATTA event.
What is AdventureELEVATE Europe?
Get ready for the second AdventureELEVATE Europe! A three-day regional conference, tailored for outbound tour operators, media, and thought leaders in the adventure travel community.
Immerse yourself in keynote sessions, tailored research, and accelerators that inspire discussions on industry trends, all while enjoying both structured and casual opportunities for connection. AdventureELEVATE offers pre-event adventures, allowing participants to experience the adventure landscape firsthand and showcase the unique offerings of Val d’Aran and the Catalonia region.
At AdventureELEVATE Europe, you will be able to tap into ample opportunities for pre-scheduled meetings that will be key in developing new partnerships between regional suppliers, outbound tour operators (buyers), and attending media.
Join us for AdventureELEVATE Europe 2026 in Val d’Aran, Catalonia, where the peaks of the Pyrenees set the stage for an unforgettable gathering.
"I am very grateful to the ATTA team and its partners, for the warm welcome and the excellent organization of the pre-tour and the event. I am gradually discovering ATTA and I am very happy to be part of this network."
– Muriel Faure, TIRAWA
“Being here among our ATTA family
energises and inspires us. Not only do we meet new customers and create new business opportunities, we also get to know many interesting people, laugh and dance. We learn and we come home with new ideas and thoughts.”
– Rogier and Anne van Oorschot, Norway Adventures
“This annual gathering of kindred spirits from around the globe continues to be the pinnacle of my professional journey. It's where I've not only deepened existing connections but also forged lasting friendships and collaborations that have propelled my career to new heights."
– Carlos Picanço, Futurismo Azores Adventures