Abenteuerlust, a Thirst for Adventure
Over three days in May, more than 200 delegates from 39 different countries converged in Kitzbühel, Austria, to attend the very first AdventureELEVATE in Europe. The event brought together leaders and innovators from the adventure travel community to explore the region, build connections, exchange ideas and share insights. The event's itinerary included a wide range of adventure activities throughout the breathtaking landscapes of the Tyrolean Alps.
In a world often preoccupied with short-term success and volume, AdventureELEVATE Europe 2024 reinforced the importance of building strong communities and redefining success.
Through sessions focused on climate action and efficiency, attendees were encouraged to reflect and consider their sustainability efforts. Striving toward sustainability is not about perfection, rather it is a journey that begins with a single step. Keynotes from leaders in the industry further highlighted the collective importance of being honest and open about our efforts toward sustainability, shared challenges, and collaborating on solutions.
The event's theme "Abenteuerlust, a Thirst for Adventure" focused on how the European market of the adventure travel industry is poised to gather and share their expertise, learn from each other, and collaborate on the future of adventure travel.
Nestled within Austria’s Tyrolean Alps, the charming town of Kitzbühel is best known for its world-class skiing and the renowned Hahnenkamm race. But in warmer weather, extensive networks of cycling and hiking trails offer abundant opportunities for outdoor enthusiasts to explore the rolling hills that surround the town. With a culture long-dedicated to sports and recreation, come see why the region’s concept of Sommerfrische – or “summer retreat” – has drawn international visitors to its mountains for more than a century.
Join the ATTA community in Kitzbühel, Austria for AdventureELEVATE Europe.
EVENT SNAPSHOT:
- Pre-Event Adventures for buyers and media
- Pre-scheduled Marketplace for inbound suppliers
- Keynote and educational sessions
- Multiple networking opportunities
WHAT TO EXPECT:
- Regionally-focused content
- Networking lunches and coffee breaks
- New connections, relationships, and partnerships
AGENDA OVERVIEW:
Tuesday, 21 May
Day of Adventure, Opening Reception
Wednesday, 22 May
Keynote, Marketplace, Networking Lunch, Additional Learning
Thursday, 23 May
Marketplace, Concurrent Sessions, Closing Sessions, Closing Keynote, Closing Reception
New to AdventureELEVATE? Not sure what to expect? Watch this video to learn more about the history behind this ATTA event.
What is AdventureELEVATE Europe?
Welcome to the first AdventureELEVATE Europe – a dynamic event in the heart of the Alps, set against the backdrop of Kitzbuhel. Tailored for outbound tour operators, travel advisors, and media, this event blends networking and education with the stunning landscapes of the Alps.
Immerse yourself in keynote sessions and creative education that inspire discussions on industry trends, all while enjoying both structured and casual opportunities for connection. AdventureELEVATE offers pre-event adventures, allowing participants to experience the adventure landscape firsthand and showcase the unique offerings of Kitzbuhel, the Alps, and the Trentino region.
At AdventureELEVATE Europe, you will be able to tap into ample opportunities for pre-scheduled meetings that will be key in developing new partnerships between regional suppliers, outbound tour operator buyers, and attending editorial media.
Join us for AdventureELEVATE Europe, where the spirit of adventure meets the charm of the Alps, creating an event that is as unforgettable as the landscapes that surround it.
"I am very grateful to the ATTA team and its partners, for the warm welcome and the excellent organization of the pre-tour and the event. I am gradually discovering ATTA and I am very happy to be part of this network."
– Muriel Faure, TIRAWA
“Being here among our ATTA family
energises and inspires us. Not only do we meet new customers and create new business opportunities, we also get to know many interesting people, laugh and dance. We learn and we come home with new ideas and thoughts.”
– Rogier and Anne van Oorschot, Norway Adventures
“This annual gathering of kindred spirits from around the globe continues to be the pinnacle of my professional journey. It's where I've not only deepened existing connections but also forged lasting friendships and collaborations that have propelled my career to new heights."
– Carlos Picanço, Futurismo Azores Adventures