Nestled within Austria’s Tyrolean Alps, the charming town of Kitzbühel is best known for its world-class skiing and the renowned Hahnenkamm race. But in warmer weather, extensive networks of cycling and hiking trails offer abundant opportunities for outdoor enthusiasts to explore the rolling hills that surround the town. With a culture long-dedicated to sports and recreation, come see why the region’s concept of Sommerfrische – or “summer retreat” – has drawn international visitors to its mountains for more than a century.
Tuesday, 21 May
Day of Adventure, Opening Reception
Wednesday, 22 May
Keynote, Marketplace, Networking Lunch, Additional Learning
Thursday, 23 May
Marketplace, Concurrent Sessions, Closing Sessions, Closing Keynote, Closing Reception
New to AdventureELEVATE? Not sure what to expect? Watch this video to learn more about the history behind this ATTA event.
Welcome to the first AdventureELEVATE Europe – a dynamic event in the heart of the Alps, set against the backdrop of Kitzbuhel. Tailored for outbound tour operators, travel advisors, and media, this event blends networking and education with the stunning landscapes of the Alps.
Immerse yourself in keynote sessions and creative education that inspire discussions on industry trends, all while enjoying both structured and casual opportunities for connection. AdventureELEVATE offers pre-event adventures, allowing participants to experience the adventure landscape firsthand and showcase the unique offerings of Kitzbuhel, the Alps, and the Trentino region.
At AdventureELEVATE Europe, you will be able to tap into ample opportunities for pre-scheduled meetings that will be key in developing new partnerships between regional suppliers, outbound tour operator buyers, and attending editorial media.
Join us for AdventureELEVATE Europe, where the spirit of adventure meets the charm of the Alps, creating an event that is as unforgettable as the landscapes that surround it.
"I am very grateful to the ATTA team and its partners, for the warm welcome and the excellent organization of the pre-tour and the event. I am gradually discovering ATTA and I am very happy to be part of this network."
– Muriel Faure, TIRAWA
“Being here among our ATTA family
energises and inspires us. Not only do we meet new customers and create new business opportunities, we also get to know many interesting people, laugh and dance. We learn and we come home with new ideas and thoughts.”
– Rogier and Anne van Oorschot, Norway Adventures
“This annual gathering of kindred spirits from around the globe continues to be the pinnacle of my professional journey. It's where I've not only deepened existing connections but also forged lasting friendships and collaborations that have propelled my career to new heights."
– Carlos Picanço, Futurismo Azores Adventures