Abenteuerlust, a Thirst for Adventure

A post-pandemic world has inspired an elevated interest in the adventure travel sector, allowing members of the industry to lead growth in an exciting, responsible, and sustainable way. A Thirst for Adventure is felt across the region. The European market of the adventure travel industry is poised to gather and share their expertise, learn from each other, and collaborate on the future of adventure travel. AdventureELEVATE is a proven, community-based industry event that unites diverse sectors across the industry and delivers relevant content to foster mindful and inclusive growth in adventure tourism. The event centers on serving regional industry partners to collectively grow and better serve their growing markets.

The event theme, Abenteuerlust, a Thirst for Adventure, recognizes our thirst for adventure travel as well as the growing consumer demand for adventure travel experiences. Much like water, AdventureELEVATE delivers nourishment to address this growing need - with transparent and adaptive content, tailored for effectiveness to preserve limited resources. As the host destination, Kitzbuhel is a culture long-dedicated to sports and recreation and the ideal gathering place for Europe’s first AdventureELEVATE. Amidst an abundance of adventure travel experiences, the community can satisfy their thirst for adventure while collaborating on leading the industry's needs in a responsible and sustainable way. 

At AdventureELEVATE, we recognize that satisfying the thirst for adventure requires more than just physical hydration - it demands a holistic approach that nourishes the mind, body, and soul. Through engaging workshops, immersive experiences, and discussions, delegates explore topics related to sustainable growth, climate resilience, the integration of technology and the promotion of eco-friendly transportation. The event features local experts and industry pioneers who share case study outcomes and regionally relevant experiences. AdventureELEVATE gathers community and delivers content to address the industry’s Thirst for Adventure in a sustainable, responsible, and regionally focused way. Join us to chart a course toward a future where every adventure nourishes the soul and replenishes the earth.