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ATTA Events Sustainability Strategy

ATTA's Mission

The ATTA’s mission is to empower a global travel community to deliver experiences that protect natural and cultural capital while creating shared economic value. Sustainability is no longer an option; it is a requirement, and ATTA has made it one of its main pillars. Guided by a pragmatic approach, the ATTA has pledged in its Sustainability Policy to be a torchbearer by leading by example and inspiring others to follow suit.

Sustainability at ATTA Events

Our events, which periodically bring together our vibrant, diverse community throughout the year, are fundamental to achieving our mission.

As part of our commitment to sustainability, our events include the following key objectives:

• Maximize social and economic benefits to the local community and minimize negative impacts
• Maximize benefits to cultural heritage and minimize negative impacts
• Maximize benefits to the environment and minimize negative impacts

In our agreements with event host partners and partner tour operators, we collaborate to align the ATTA community’s values and goals with those of the destination in order to purchase locally, conserve water, reduce plastic use, avoid food waste, limit energy consumption and transport within the context of each event, and commit to sustainable practices in the future.

Commitment to Climate

As an organization committed to realizing and expanding the positive benefits of travel for local communities and conservation, ATTA extends this commitment to climate. We measure the carbon emissions associated with our events (including delegates and business travel) and seek to remove part of and, most of all, reduce these emissions.

We take a continuous improvement approach to sustainability and work in different ways to improve our positive impact within our events and for the industry as a whole.

Mobilizing the Industry

ATTA helps mobilize the broader industry as well to support climate through education and practical tools. Visit our Sustainability Resource Center for more information.

The Sustainability Fund

In 2024, the ATTA is expanding its dedication to sustainability by establishing a Sustainability Fund, whose aim is to support carbon reduction initiatives and nature-based conservation projects, complementing the organization’s ongoing commitment to sustainability.

Collaborating closely with partners and destinations, the ATTA is determined to achieve a 5% to 10% reduction in per-delegate emissions in the first year.

ATTA events actively contribute to conservation projects through the Adventure Travel Conservation Fund (ATCF), climate education, carbon removal via permanent storage, and the promotion of sustainable aviation fuels (SAF) through Tomorrow’s Air, which provides an easy way for individuals and businesses to support a cutting-edge portfolio of climate saving technologies.

The Sustainability Fund will be financed through contributions generated by ATTA’s events and projects worldwide.

Get in Touch

For questions or suggestions to support our events sustainability team, please send an email to [email protected] subject line: Events Sustainability

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Kitzbühel, Tyrol Sustainability Strategy

As a small Alpine destination, Kitzbühel is committed to multiple sustainability initiatives. Guided by Kitzbühel Tourismus's twelve sustainability criteria, which include the availability of organic food and organic textiles, e-charging stations, green electricity, and solar power system, the destination presents a variety of environmentally conscious and sustainable accommodations. Furthermore, the listing includes any seals or certificates possessed by the accommodation, such as the EU Ecolabel or Green Sign.

Kitzbühel and its surrounding area offer a variety of farm shops and restaurants offering organic and local food. These establishments provide visitors with the opportunity to immerse themselves in the culinary traditions of Tyrol.

The destination actively encourages visitors to compensate for the emissions they produce when traveling through the Swiss company Myclimate.

The digital versions of Kitzbühel guides are readily accessible, offering an environmentally conscious alternative to traditional printed materials. This approach helps minimize waste associated with paper and ink consumption.

Kitzbühel and its accompanying holiday villages of Reith, Aurach, and Jochberg offer convenient accessibility. This is facilitated by three railway stations, easy connections to nearby airports such as Innsbruck, Munich, Salzburg, and Vienna, as well as an exceptional public transport infrastructure. Kitzbühel is blessed with travel connections that surpass those of many other ski resorts.

KitzSki, Kitzbühel’s local cable car company, is also deeply committed to sustainability. They operate a climate friendly cable car service that stands out for:

• Conscious use of seat heater system
• Efficient snow-making machines
• Nature-friendly designs
• Fleet renewal at EURO 6
• Energy-efficient cable cars-filling stations in the KitzSki parking lots
• Purchasing electricity generated from renewable energy sources from electricity suppliers in Tyrol and Salzburg. Thus, 85% of the energy is generated from hydropower, approx. 11% from wind energy. The remaining energy sources are solar energy and other eco-energy. Salzburg AG also confirms that 100% of the electricity supplied is generated from renewable energy sources and fed into the power grid.

KitzSki believes in actively driving the implementation of measures to increase sustainability. For this reason, the in-house ecoKitz ideas competition was launched in 2020. A jury selected four winning projects from the 35 submitted. These projects include ideas for increasing the energy efficiency of operating facilities, energy saving and electricity production in operational facilities, designing creative sustainability concepts and establishing resource-saving operating procedures.

The cable car company cooperates with the Austrian Federal Railways (ÖBB) and the Postbus AG. Special benefit: The Streifzug train transports guests between St. Johann in Tirol and Kitzbühel Hahnenkamm, as well as between Westendorf and Kitzbühel Hahnenkamm, to the ski resort free of charge. KitzSki boasts the largest free ski bus network (live timetable) in the Alps. The ski buses travel between all valley stations of the KitzSki feeder lifts and the towns in the local region. The fleet also includes e-ski buses.
The KitzSkiXpress (Geldhauser travel company) transports guests from Munich, Holzkirchen and Rosenheim to the ski resort.

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Sustainability Practices at AdventureElevate Europe 2024

Carbon Reduction and Removal

• We recognize that the travel sector contributes eight percent of all global carbon emissions. ATTA has committed to achieving a 5% to 10% reduction in per-delegate emissions and contributes to conservation projects through the Adventure Travel Conservation Fund - ATCF and climate education, carbon removal via permanent storage, and the promotion of sustainable aviation fuels (SAF) through Tomorrow’s Air.
• We invite our delegates to join us in this commitment by contributing through a one-time purchase or monthly subscription to Tomorrow’s Air.
• We also want to invite our delegates to make choices in their travel to and from Kitzbühel to seek the most sustainable modes of transportation, food and lodging choices that they can.
  

Reduce, Reuse + Recycle

• ATTA has moved to eliminate single-use polypropylene banners from our events. All new banners are printed on recycled fabric and are designed to be used over and over again. Banner production has also been reduced in favor of digital projection where possible. Exhibitors are encouraged to do the same.
• ATTA prioritizes the digital distribution of information over paper handouts wherever possible. There is no printed agenda, for example. Exhibitors are encouraged to do the same.
• If printing is necessary, recycled and sustainably certified paper is used.
• Water stations are available onsite at the KitzKongress conference space and delegates are encouraged to bring their own reusable water bottle and eliminate the use of disposable plastic.
• Food waste is reduced by providing the optimal quantity of food for the calculated number of registered delegates.
  

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Sustainability at KitzKongress

With the state certification of "Green Location," an Austrian eco-label, KitzKongress assumes ecological, economic and social responsibility in a resource-conserving and largely CO2-free manner. In order to achieve certification, aspects such as accessibility, renewable energy, waste separation and a lot more are taken into account.

• KitzKongress utilizes 100% electricity from renewable sources.
• LED lights in all rooms
• Water flow control valves in toilets and motion sensors at the water taps help against wasted water
• New event technical equipment to save more electricity
• Motion sensor for lights in several rooms
• Barrier-free accessibility to all rooms
• A detailed concept guarantees responsible waste management
• Water stations in all areas
• Minimization of printed materials and use of ecolabel paper for prints
• Collaboration with eco-friendly, certified partners
• E-charging stations in car park
• Sun protection film on windows to reduce heat in the rooms in summer
• Use of eco-friendly cleaning agents
  
  

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Exhibiting Partners

Partners are encouraged to:

• Eliminate single-use banners and consider renting a television screen for their exhibition area instead.
  
• Use recyclable materials such as cardboard for signage and avoid foam board and polypropylene.
  
• Print locally, if printing is necessary, and source recycled, sustainably certified paper options.
  
• Leave no trace behind by shipping out all booth properties and packing materials and donating extra giveaways.
  
• Break down all cardboard boxes and gather them together so that they may be easily identified for recycling by the convention center staff.
  

A Note on Giveaways

After more than 15 years of events, ATTA has received a lot of feedback about the kinds of giveaways that are appreciated and valued and those that are not, either because of their environmental impact or simply because travel professionals have received so many through the years. If giveaways are utilized, we recommend that our partners:

DO consider:

• • Artisan-made local crafts tied to your culture
    
  • Edible treats, cookies, chocolates, tea, coffee
    
  • Scarves, hats, especially locally made in your region
    
  • Useful items like branded notebooks, pens, tote bags, hand sanitizers
    

Please DON’T consider:

• • Reusable water bottles (our delegates say that they have enough of these)
    
  • Reusable shopping bags (these have been trendy for the past few years and most of us now have enough of them)
    
  • Luggage tags
    
  • Items that won’t travel well because they are large or breakable
    
  • Plastic trinkets, keychains
    

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Sustainability Practices at Local Hotels

All hotels suggested for delegates are conveniently situated within walking distance of both Kitzbühel city center and train stations.

Das Lebenberg Schlosshotel Kitzbühel

The Lebenberg Schlosshotel in Kitzbühel was awarded the Austrian Ecolabel in June 2022

Food & Beverage

• At least 80% of food originates from the local region
• At least 80% of food originates from organic producers
• Beverages from regional producers
• Choice between portion sizes
• Offering certified organic quality
• Surrender of convenience products
• Usage of food in season and local providers
• Usage of home-made, self-produced food, foodstuffs and beverage
• Variety of vegetarian and vegan dishes and drinks
• Guests can drink Grander water, which is of excellent drinking quality and also reduces the CO2 footprint caused by logistics.

Mobility

• Possibility to arrive by public transport
• Possibility of charging electric vehicles
• Rental of bicycles
• Shuttle service from/to next train station
  

Cleaning

• Application of sustainable and degradable cleansing materials without microplastic
• Guests have the possibility to dispense the daily cleaning of their room
• Usage of cleansing materials and products without toxic chemicals

Man & Culture

• Avoiding of throw-away pack
• No application of plastic straws, plastic cups and bottles, plastic tableware and cutlery, plastic stirrers, or plastic decoration.

Waste Separation/Recycling Containers

• Avoiding throw-away pack 
• No application of plastic straws, plastic cups and bottles, plastic tableware and cutlery, plastic stirrers, or plastic decoration.
• Waste separation/recycling containers

Energy Efficiency

• All windows are double-glazed
  
• At least 80 % of the illumination is produced by energy-efficient LED lamps
  
• Use of partly automatically controlled light systems and a centrally controlled heating system.
  
• Electricity mix: Composed of renewable energy sources.

Water Economy

• Application of water-saving showers, sinks (intelligent showers, shower head wit
  
• Application of water-saving toilets (e.g. toilets with low flow rates, toilets w
  
• Guests can use towels several times
  

Printed Materials, Paper, and Decorations

• Certified printer paper, environmentally certified printshop and unfoiled printed materials.
  
• Use of natural products as decoration in the house.

Hotel Schwarzer Adler Kitzbühel

Energy Efficiency

• All windows are double-glazed
• At least 80 % of the illumination is produced by energy-efficient LED lamps
• Minimization of energy effort by using Smart systems such as key cards or motion

Mobility

• Possibility to arrive by public transport
• Possibility of charging electric vehicles
• Rental of bicycles
• Shuttle service from/to next train station

Food & Beverage

• Avoiding, further processing or donation of leftover food
• Beverages from regional producers
• Choice between portion sizes
• Meat products and sausages made from animals out of certified keeping of animals
• Offering of certified organic quality
• Surrender of convenience products
• Usage of fair traded import products (e.g. coffee, chocolate, fruit…)
• Usage of food in season and local providers
• Usage of home-made, self-produced food, foodstuffs and beverage
• Variety of vegetarian and vegan dishes and drinks

Water Economy

• Application of water-saving showers, sinks 
• Guests can use towels several times

Cleaning

• Application of sustainable and degradable cleansing materials without microplastic
• Cleansing materials and utensils in eco-friendly units/packaging made of eco-friendly chemicals
• Guests have the possibility to dispense the daily cleaning of their room
• Usage of cleansing materials and products without toxic chemicals

Waste Separation & Waste Avoidance

• Avoiding throw-away pack
• No application of plastic straws, plastic cups and bottles, plastic tableware and cutlery, plastic stirrers, plastic decoration
• Waste separation/recycling containers

Lisi Family Hotel

Energy Efficiency

• All windows are double-glazed
• Application of solar energy, photovoltaics, wind energy, and geothermal energy.
• At least 80% of the illumination is produced by energy-efficient LED lamps

Food & Beverage

• Beverages from regional producers
• Meat products and sausages made from animals out of certified keeping of animals producers
• Usage of fair traded import products (e.g. coffee, chocolate, fruit…)
• Usage of food in season and local providers
• Usage of home-made, self-produced food, foodstuffs and beverage
• Variety of vegetarian and vegan dishes and drinks

Mobility

• Possibility of charging electric vehicles
• Shuttle service from/to next train station

Waste Separation & Waste Avoidance

• No application of plastic straws, plastic cups and bottles, plastic tableware and cutlery, plastic stirrers, plastic decoration
• Waste separation/recycling containers

Man & Culture

• Application of regional companies, craftsmen, suppliers

Water Economy

• Guests can use towels several times

Cleaning

• Application of sustainable and degradable cleansing materials without microplastic
• Guests have the possibility to dispense the daily cleaning of their room
• Usage of cleansing materials and products without toxic chemicals

Rasmushof Hotel

Rasmushof Hotel proudly celebrates 50 years of operation. Its rich history underscores its long commitment to social responsibility. While the hotel may not have received official sustainability awards, its ethos revolves around three core values: seasonality, regionalism, and resource management. These principles guide every aspect of the hotel's operations, ensuring that it not only serves its guests but also minimizes its environmental footprint and supports the local community.

Kaiserhof Hotel Kitzbühel

Hotel Kitzhof in Kitzbühel has recently embarked on its sustainability journey and will soon achieve the Austrian Ecolabel certification. In the meantime, they actively promote sustainable mobility by offering 10 charging stations for electric vehicles.

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