This application closes on 15 December 2024. Applications will be reviewed and final selections made in mid-January 2025.
ATTA, in collaboration with the Mato Grosso do Sul Tourism Board, is excited to extend an exclusive invitation to apply for a hosted buyer opportunity at AdventureELEVATE Latin America, from 27-29 April 2025.
AdventureElevate Latin America offers attending buyers the chance to explore one of Brazil’s most renowned ecotourism destinations. Bonito is known for its innovative approach to conservation and its proximity to natural wonders like the Pantanal and the wider Mato Grosso do Sul region. The event will showcase its exceptional biodiversity, sustainable tourism practices, and nature-based experiences.
Selected buyer delegates will discover the State of Mato Grosso do Sul through immersive adventure tours and gain valuable insights into the State’s ecological treasures. Delegates will also have opportunities to build connections with Latin American suppliers at Marketplace and attend inspiring sessions with industry experts on the value and growth of adventure travel.
Hosted Opportunities at AdventureELEVATE Bonito Include:
Please note that exact Pre-Adventure dates and itineraries may be subject to minor changes before publication.
If selected, the entire trip will last 8-9 days, depending on the Pre-Adventure tour options (5 days in length) plus travel time from your point of departure. Buyers will make their Pre-Adventure tour selections after completing their application and registration.
Please read the following information thoroughly to understand the details and requirements of the offer. This offer is valid for one delegate per company. The attendee must be a decision-maker for itinerary development and part of the leadership team. By completing the application form, you will be included in our selection process for one of the limited number of hosted buyer spots. Selection is not guaranteed.
Bonito, Brazil, in partnership with ATTA, are looking for 35 buyers from outbound tour operators, online travel agencies, and travel advisors specializing in adventure travel and sustainable tourism. Selected attendees should be decision-makers responsible for itinerary development and leadership within their companies. This offer is for one delegate per company, and selection is not guaranteed.
Key Interests
Ideal candidates focus on sustainable, nature-based travel with specialties like wildlife watching, diving, hiking, and cultural experiences. Demonstrate a commitment to sustainable tourism, LGBTQ+ inclusion, or hold certifications like Travelife or B Corp, and Support accessible tourism and inclusive practices.
Priority Markets and Demographics
Brazil gives preference to buyers serving clients in Latin America, Western Europe, the USA, and Canada, targeting Millennials, Gen Z, and retired travelers.
Applications will be considered and reviewed with the destination partner, with the goal of hosting a diverse group of buyers who specialize in adventure and sustainable tourism, including:
Outbound Tour Operators
Outbound tour operators craft ideal itineraries and sell those itineraries to individuals or groups as a packaged product. These specialized tour operators provide valuable insight into global travel trends and help match destination products to market demand. Itineraries are often multi-day, running from three to over twenty days depending on the destination and experience..
Travel Advisors (also known as Travel Agents, Travel Curators)
The travel advisor is a curator of an experience for a consumer. They can sell various packaged trips or holidays from different tour operators and therefore provide a more diverse range of options in addition to tailoring their own itineraries in direct collaboration with DMCs.
Online Travel Agencies (OTAs) / Web-Based Marketplace
OTAs curate products from the DMC and directly connect the DMC with the consumer. The DMC is the one crafting the product and selling it to the consumer while the OTA takes a commission for bringing the consumer to them.
What do they all have in common?
They are all sourcing (or buying from) local Destination Management Companies (DMCs), or ground handlers and / or sending clients from their home country or specific markets to other destinations.
Role and expectations if your application is selected:
As a hosted buyer, you are expected to be actively learning about the adventure travel opportunities available in Brazil in an effort to drive future business to the destination, especially during the spring, fall, and winter seasons.
As a hosted buyer, you are expected to attend the entire AdventureELEVATE Latin America and participate in all scheduled activities, including Pre Adventures, Day of Adventures, Marketplace and full event agenda.
As a hosted buyer, you are required to complete up to 3 online confidential surveys about itinerary development and sales to the destination over a period of one year. (These surveys are essential for reporting successes and challenges to our host destination partners—allowing them to track and report the long-term economic impact of new and strengthened business in the region, and to timely learn the challenges faced by the travel trade in selling the host destination. These findings have the potential to inform both the travel trade development strategy and the marketing strategy of the host destination.)
You will receive an email informing you of the status of your application in early March. Please do not contact us asking for your status. If you have not heard from us, your application is still under consideration.
This application closes on 15 December 2024. Applications will be reviewed and final selections made in mid-January 2025.