Near East


Over three days in October, 185 delegates from 30 different countries converged in Amman, Jordan to explore the country’s rich tapestry, build connections, and exchange ideas. AdventureELEVATE Near East 2023 allowed delegates to explore the adventure tourism potential of the region but also to connect with its people, its history and living culture, and its natural wonders. The event's itinerary included a wide range of adventure activities throughout iconic sites and off-the-beaten paths, including Wadi Hora, Petra, and Dana Biosphere.

In a world often preoccupied with quantity and volume, AdventureELEVATE Near East 2023 reinforced the importance of quality and value. Through sessions focusing on climate action and responsible travel, attendees were encouraged to reflect and consider how a focus on quality can enhance the traveler's experience and willingness to invest in a sustainable adventure tourism industry.

The event's theme "Sharing fierce wisdom" focused on the great diversity of cultures, traditions, and strength across this region of the world and the powerful energy that drives the people of Near Eastern nations to fiercely protect what they love and invite others to do so as well.

For tourism professionals, the joy of the unexpected is a welcome reset and reminder of the power that adventure travel holds. As one delegate noted, Jordan proved to be “truly an adventure paradise.”


Building on the success of ATTA’s AdventureNEXT Near East branded event held in 2017, 2018, and 2019, the newly branded AdventureELEVATE Near East will convene an international audience of outbound tour operators, travel advisors, and media ready to build relationships with regional inbound operator suppliers from Jordan and surrounding countries. Come meet that perfect partner, discover that untold story, and find that untapped strategy for growing your business — all against Jordan’s historic and natural backdrop.

Join the ATTA community in Amman, Jordan for AdventureELEVATE Near East

  • Pre-Event Adventures for buyers and media
  • Pre-scheduled Marketplace for inbound suppliers
  • Keynote and educational sessions
  • Multiple networking opportunities

  • Regionally-focused content
  • Networking lunches and coffee breaks
  • New connections, relationships, and partnerships


Thursday, 12 October
Opening Reception

Friday, 13 October
Keynote, Marketplace, Networking Lunch, Additional Learning

Saturday, 14 October
Keynote, Marketplace, Networking Lunch, Additional Learning

What is AdventureELEVATE Near East?

With a spotlight on networking and education, AdventureELEVATE Near East is a regional conference for outbound tour operators, travel advisors, media, regional inbound operator suppliers, regional tourism boards, and thought leaders in the adventure travel community.

Keynote speakers and additional creative education will feature inspiration, relevant industry topics, and travel trends shaping the future of adventure tourism in the region.

In addition to the pre-scheduled marketplace, the delegation will have additional networking opportunities during extended lunches and coffee breaks, Plus, outbound tour operators, travel advisors, and media will have the opportunity to experience the host destination firsthand through pre-event adventures, featuring activities offered specifically to highlight the adventure landscape.

"Not only have I had beneficial follow-up communications with several of the people I met, but I also continue to reflect on all that I learned. I especially appreciated listening to the array of diverse voices and perspectives, the open and honest sharing particularly when grappling with challenging questions and scenarios, and the overall supportive and encouraging environment."

– Ann Becker, Travel with Ann Experiential

“The ATTA is unlike any other. Our experience is a community where we can make connections, ask questions and get answers. It’s a community where people are able to grow their own personal learning and be good stewards of responsible adventure tourism.”

– Matt Aubin, Global Rescue

“In the same way that adventure means something different to everyone, AdventureElevate is no cookie-cutter style event – it’s implemented in a way that keeps you coming back for more. I couldn’t have asked for a better introduction to the ATTA community!”

– Tiffany Harrison, AAA Exclusive Vacations