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North America

Shaped and nurtured by nature, Asheville speaks to the growing number of travelers seeking to authentically connect with the natural world and the local community. Asheville sets itself apart as a premiere adventure travel destination for its unique combination of stunning natural beauty, vibrant arts and music, and award-winning restaurants and breweries – all set against the backdrop of the majestic Blue Ridge Mountains. Its history as a haven for creatives, innovators and adventure-seekers continues to play out in exciting openings, making it a top bucket-list destination.

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