BOLDLY FLOWING

At AdventureELEVATE North America, creators and innovators join together to shape the ever-evolving adventure business landscape. Cradled among the ancient Blue Ridge Mountains of Southern Appalachia, Asheville boasts the French Broad River, one of the world's oldest rivers, boldly flowing north instead of south. Just as in the adventure business, embracing the flow is a paradox of being in harmony with nature and knowingly going against the grain. As we meet among the mountains and rivers of Western North Carolina this year, artisans of adventure gather to guide teams and communities forward, boldly flowing with creativity, inspiration, and determination.