General FAQs

AdventureELEVATE is a business-to-business conference focused on the adventure travel industry. A majority of the 300+ attendees will come from organizations, destinations, and publications with a vested interest in the North American market, and the educational content is designed for North American business needs and trends. Inspirational keynotes, Marketplace, networking opportunities, and MediaConnect sessions are beneficial to delegates from around the world.

AdventureELEVATE content focuses on topics and trends for the North American adventure travel community.

Attendees include a mix of North American-based tour operators, travel advisors, media, gear/apparel and industry partners, as well as international tourism boards, destination management companies and suppliers.

All adventure travel industry colleagues are invited to attend.

Please see ATTA’s Refund Policy page for details about cancellation or transfer information.

Yes! By popular demand, we have added a Marketplace session to AdventureELEVATE North America. Tour operators and media will have the opportunity to connect with suppliers from all around the world in a series of pre-scheduled, one-on-one meetings.

In addition to the Marketplace, we will continue to have our popular D.N.A. (Disruptive Networking Adventure) event that will give all delegates time to network and meet during a late afternoon cocktail event with creative incentives to spur conversation. The ATTA Compass app will also allow you to schedule meetings in advance with other delegates during available networking time.

Connections with the media are a key benefit to attending AdventureELEVATE. Delegates have the opportunity to meet our official media delegates throughout the event and specifically at MediaConnect (with timed, impromptu meetings) and Marketplace (timed, pre-scheduled meetings). A diverse group of nearly two dozen media representatives will be in attendance, seeking inspiration and story ideas from you. Your success in connecting with the journalists, editors, influencers and bloggers depends on your preparation and research about who they are and what they are looking for, so be sure to do your homework!

A like-minded group of adventure travel industry professionals will attend and be eager to learn and meet new colleagues. At ATTA events you can expect a warm and eager welcome and enthusiastic individuals looking to discuss business challenges and opportunities.

Registration for ATTA Business members is $950 USD. Registration for ATTA Community members, Professional members, and nonmembers is $1150 USD. (Learn more about becoming an ATTA member.) 

Your paid registration includes one ticket to the full three-day event which includes:

• Access to all plenary and breakout sessions
• An opportunity to participate in a Day of Adventure, an ATTA event staple that allows you to dive deeper into all that the host destination has to offer
• Lunches on event days
• ‘DNA’ our Disruptive Networking Adventure event 
• Marketplace – networking session with pre-scheduled meetings (available exclusively to ATTA business members)
• MediaConnect - dedicated session with impromptu timed meetings 
• ATTA Compass App – the exclusive online community and networking app

• Lodging/Hotels - (A limited number of guest rooms are available at the special AdventureELEVATE group rate of $199 USD per night at Renaissance Asheville. The group rate is available until Friday, May 17, 2024 (while supplies last). You can book your hotel room online here.) If you have trouble booking, please call the hotel reservation line at 1-828-252-8211 and mention AdventureELEVATE or group code ‘VDAVDAA’.
• Flights/Airfare – Flights are not included in the registration fee. Please review the Traveler Information page for airport information.
• Transportation to Asheville from the airport 
• MarketPlace Table. More information about MarketPlace can be found here.
• ATTA membership. More information on how to join the ATTA here.