Application Deadline: Submit your application by 15 January 2025. Selected delegates will be announced by mid-February 2025.

Thank you for your interest in applying to be considered to attend AdventureELEVATE North America 2025 as an Official Media Delegate.

AdventureELEVATE gives selected official media delegates the opportunity to discover new destinations, products, and stories through interactive workshops, inspiring plenary discussions, and networking opportunities focused on the evolving trends of the North American adventure travel market, with plenty of time for fresh air and adventure.

Immersive adventure activities during the Day of Adventure will give travel media a chance to discover the depth and richness of this region’s stunning natural beauty and local communities.

In the interest of maintaining a healthy dynamic of diverse business interests in the final event delegation, there are a limited number of official media delegate spots at AdventureELEVATE. Selections will be made from the pool of applications received.

Schedule

If selected as a Fully Hosted Media, the entire trip length will be up to five days, plus travel time from your origin city. The event itself is 28 - 30 May, 2025 (Day of Adventure on 28 May, conference 29 & 30 May).

Who should apply

The ATTA and our hosts in Denver are seeking to host 10 official media delegates with an international audience. All media should consider applying. Applications will be considered and reviewed with the destination partner, with the goal to have a variety of qualified media who specialize in adventure and sustainable travel stories, including:

• Freelance Journalists with a proven record of placing articles in mainstream lifestyle outlets or verticals focusing on travel, outdoor adventure, fitness, culture, or environment/sustainability with national reach (print and digital).
• Magazine, Newspaper, or Digital Staff Writers & Editors especially from mainstream lifestyle outlets and/or vertical outlets focusing on travel, outdoor adventure, culture, or environment/sustainability with national reach.
• Travel Content Creators (Influencers/Bloggers) with evidence of regular, current editorial content (i.e. non-sponsored posts) related to adventure travel, outdoor adventure, culture, or environmental/sustainability issues with a large, dedicated, and engaged following interested in adventure travel-related content. (Please note we typically receive the most applications in this category. If applying as a partner/couple team please refer to the FAQs.)
• Broadcast Journalists & Producers whose content is broadcast on TV or radio and is related to the adventure travel or outdoor industry (this event is not an ideal fit for strictly on-camera talent due to very limited filming opportunities).

Who are specifically based in (and/or writing for audiences in):

• North America (US & Canada)
• Mexico
• Europe (especially Germany, UK, Ireland, and France)
• Latin America

Focus Areas of Interest: This event offers the chance to cover a range of themes, including:

• Ecotourism and Sustainability
• Wildlife 
• Hiking/Trekking and Cycling
• White-Water Rafting
• Gastronomy and Cultural Tourism

Publishers, advertising sales representatives, personal or hobby bloggers, PR agency representatives, marketing agencies/content developers, and film/video producers are not eligible to apply as an official media delegate. Anyone with an interest in the North American adventure travel industry may pay to attend as a regular event delegate.

Local Media 
Opening session passes may be available for local television, radio, or newspaper representatives to access designated sessions during the event. Contact [email protected] to inquire.

Media Benefits

Selected media delegates will receive:

• Complimentary event registration
• Official Media accreditation at ELEVATE
• Accommodations at the Hyatt Regency in Denver (4 nights total)
• Round-trip economy airfare to and from Denver
  
• Ground transportation and meals within destination
• Day of Adventure in Denver: 28 May 2025
• Entry to AdventureELEVATE conference sessions and networking events (29-30 May 2025)

Travel costs to the destination will be covered for fully-hosted media with the requirement to participate in a Day of Adventure.

Role and expectations if your application is selected:

All official media delegates are expected to be “working media” meaning whether a freelance journalist, magazine editor, photojournalist, or professional content creator you will be actively seeking stories to produce about the destination where the event takes place, the adventure travel industry, and attending delegate’s destinations and products.

In addition, all selected official media delegates are:

• Required to attend Marketplace and relevant media-specific sessions during the event , designed to network with other delegates in facilitated and unfacilitated formats designed to connect traditional media with story ideas, and travel content creators with potential content partners.
• Required to attend the FULL event (Day of Adventure, and all conference days, no early departures).
• Expected to be active on social media during the event and any related adventures, using your influence to spread the word about the ATTA and its members, the adventure travel industry, and the host destination. Event hashtags will be sent ahead of the event and you are expected to use the proper tags to make event publicity tracking possible.
• Fully-hosted Official Media are expected to publish stories and content about their experience on adventures and activate on social media within 24 months of participation. The ATTA and our hosts will track all media results from the event.

ABOUT THE SELECTION PROCESS 

Deadline to apply is January 15, 2025

• • Hosted media selections will be made from the pool of applications received.
  • All applications will be considered, reviewed, and selected in collaboration with the destination partner.
  • In the final curation and selection, the following criteria will be taken into account:
    
    • • Ensuring representation from the specific countries listed on the application landing page.
      • Including a diverse range of media types (editors, freelancers, content creators, etc.), specialties/topics covered, narratives, and outlets.
      • Balancing the inclusion of individuals new to ATTA events with those who have previously attended ATTA events as media delegates.
  • Please note that due to the large quantity of applications typically received for a limited number of spots, not all qualified applicants can be selected.
  • You will be notified of the status of your application via email from the ATTA towards mid-February 2025.
  • If you have any further questions, please refer to our Official Media at ATTA Events FAQs

APPLY NOW