Sustainability
AdventureELEVATE North America
ATTA Events Sustainability Strategy
ATTA's Mission
The ATTA’s mission is to empower a global travel community to deliver experiences that protect natural and cultural capital while creating shared economic value. Sustainability is no longer an option; it is a requirement, and ATTA has made it one of its main pillars. Guided by a pragmatic approach, the ATTA has pledged in its Sustainability Policy to be a torchbearer by leading by example and inspiring others to follow suit.
Sustainability at ATTA Events
Our events, which periodically bring together our vibrant, diverse community throughout the year, are fundamental to achieving our mission.
As part of our commitment to sustainability, our events include the following key objectives:
- Maximize social and economic benefits to the local community and minimize negative impacts
- Maximize benefits to cultural heritage and minimize negative impacts
- Maximize benefits to the environment and minimize negative impacts
In our agreements with event host partners and partner tour operators, we collaborate to align the ATTA community’s values and goals with those of the destination in order to purchase locally, conserve water, reduce plastic use, avoid food waste, limit energy consumption and transport within the context of each event, and commit to sustainable practices in the future.
Commitment to Climate
As an organization committed to realizing and expanding the positive benefits of travel for local communities and conservation, ATTA extends this commitment to climate. We measure the carbon emissions associated with our events (including delegates and business travel) and seek to remove part of and, most of all, reduce these emissions.
We take a continuous improvement approach to Sustainability and work in different ways to improve our positive impact within our events and for the industry as a whole.
Mobilizing the Industry
ATTA helps mobilize the broader industry as well to support climate through education and practical tools. Visit our Sustainability Resource Center for more information.
The Sustainability Fund
In 2024, the ATTA is expanding its dedication to sustainability by establishing a Sustainability Fund, whose aim is to support carbon reduction initiatives and nature-based conservation projects, complementing the organization’s ongoing commitment to sustainability.
Collaborating closely with partners and destinations, the ATTA is determined to achieve a 5% to 10% reduction in per-delegate emissions in the first year.
ATTA events actively contribute to conservation projects through the Adventure Travel Conservation Fund (ATCF), climate education, carbon removal via permanent storage, and the promotion of sustainable aviation fuels (SAF) through Tomorrow’s Air, which provides an easy way for individuals and businesses to support a cutting-edge portfolio of climate saving technologies.
The Sustainability Fund will be financed through contributions generated by ATTA’s events and projects worldwide.
Get in Touch
For questions or suggestions to support our events sustainability team, please send an email to [email protected] subject line: Events Sustainability
Sustainability Initiatives at VISIT DENVER
VISIT DENVER demonstrates a strong commitment to environmental sustainability through its comprehensive Environmental and Corporate Social Responsibility Policy, established in 2011 and reviewed annually. This policy addresses key areas including:
- Waste Management
- Energy and Water Conservation
- Air Quality
- Environmental Purchasing Policy
- Community Engagement
- Staff Training
- Corporate Social Responsibility
VISIT DENVER's 2023 "Annual Sustainability Report" highlights its commitment to third-party assurance and recognition of their sustainability efforts. In 2023, VISIT DENVER achieved significant milestones in this area, notably:
- Event Industry Council (EIC) Sustainable Event Standard: Platinum Certification. VISIT DENVER achieved the highest possible Platinum certification, a global first for a destination, demonstrating exceptional performance across 74 sustainability criteria. This certification, requiring a score of 90% or higher and third-party verification, underscores VISIT DENVER's leadership in sustainable event practices.
- Colorado Green Business Network: Silver. This recertification affirms VISIT DENVER's continuous improvement and adherence to key environmental performance metrics, including setting sustainability goals and engaging in community programs.
Sustainable Procurement and Supplier Partnerships
VISIT DENVER actively promotes sustainability through its procurement practices and partnerships. Key initiatives include:
- Supporting Sustainable Partners and Green Vendor Directory: VISIT DENVER supports businesses with leading sustainability certifications and maintains a Green Vendor Directory, enabling visitors to easily identify and patronize sustainable businesses. The directory categorizes vendors by certifications like LEED, Colorado Green Business Network, and Energy Star.
- Environmental Purchasing Policy (EPP): Implementation of the EPP ensures that a significant portion of consumable goods and promotional products are procured sustainably. In 2023, 83% of these purchases adhered to the EPP, with staff training reinforcing compliance.
Community Engagement and Sustainable Tourism
VISIT DENVER extends its sustainability efforts to promote responsible tourism and community engagement:
- Voluntourism: VISIT DENVER facilitates visitor engagement with local communities through a Voluntourism website, listing numerous volunteer opportunities with local organizations.
- Alternative Transportation: VISIT DENVER provides information on carbon-reduced transportation options, encouraging sustainable travel and minimizing environmental impact.
Sustainability at AdventureELEVATE North America 2025
Sustainable Practices at Hyatt Regency Denver
Hyatt Regency Denver is committed to minimizing its environmental footprint through a range of initiatives across key operational areas.
Energy Conservation:
- The hotel implements strategic energy management by activating meeting room lighting only when required and adjusting event space temperatures based on occupancy and comfort.
- Daily operational reports facilitate efficient heating and cooling schedules, minimizing energy waste.
- Housekeeping staff are trained to optimize guestroom thermostat settings according to seasonal needs, contributing to overall energy efficiency. These practices collectively reduce greenhouse gas emissions associated with energy consumption.
Sustainable Transportation:
- The hotel promotes eco-friendly transportation through a bike share program and by highlighting walkable destinations.
- Electric vehicle charging stations are provided for guests and employees.
- Discounted mass transit passes are offered to employees, encouraging the use of public transportation. These efforts aim to decrease reliance on fossil fuel-powered vehicles, a significant factor in climate change.
Water and Waste Management:
- Linen changes occur every third day, unless otherwise requested by guests, and towel reuse is encouraged.
- Water served in carafes is the standard offering for meetings and events.
- Refillable guest room amenities are used to reduce single use plastic bottle waste.
Thoughtfully Sourced Food:
- The hotel adheres to Hyatt's philosophy of sourcing ingredients that are environmentally responsible. This includes the use of cage-free eggs, sustainably sourced seafood, and collaboration with local vendors whenever possible.
- Plant-based and plant-forward menu options are provided, contributing to a reduction in the environmental impact associated with food production.
Our Days of Adventure’s’ Emissions
AENA’s Days of Adventure demonstrates a strong commitment to minimizing their environmental impact. The carbon footprint assessment shows that the event's Days of Adventure’s CO2 emissions are exceptionally low, with each component contributing less than 0.1 tonnes of CO2. This minimal impact reflects ATTA’s and our Partners’ dedication to sustainable practices and responsible event management.