Frequently Asked Questions


In order to protect delegates and the community of Sedona, Arizona from COVID-19, ATTA requires that all AdventureELEVATE delegates be fully vaccinated against COVID-19 at least two weeks prior to the event. Delegates will need to show proof of vaccination at the on-site check-in before receiving an event badge.

Do I need to get a booster shot before AdventureELEVATE?

At this time booster shots are not required and are not expected to be widely available prior to the event except for the immunocompromised.

What vaccines are accepted?

Pfizer, Moderna, and Johnson & Johnson vaccines and those on the WHO Emergency Use Listing are accepted at this time.

Is the event held outside or inside?

AdventureELEVATE will be held inside and outside depending on the session. You should expect to be inside during keynotes and some sessions while the DNA Networking event and several roundtables will be outside. Lunch will be inside however several tables will be available outside for those who prefer that option.

Will the event be socially distanced?

We will space the event out as much as possible and allow options that address individual comfort levels. Please respect the space that your fellow delegates may need. We will provide a color-coded system at registration so that your badge displays your comfort level: red for no physical greetings, yellow for limited contact such as elbow and fist bumps, and green for hugs or other physical greetings for those who are more comfortable with closer contact.

What if a delegate feels sick during the event?

If any delegate has shown signs of COVID-19 symptoms they will be asked to get tested immediately and remain in their hotel room or accommodation until a negative test result is received. We will provide information on where delegates can get tested.

Will ATTA team, hotel staff, and event venue staff be vaccinated?

Hotel or event venue staff will be under the control of and guidance of their employer. ATTA will request that the hotel/event staff wear masks. ATTA event staff will be vaccinated and will follow the same protocols as event attendees.

What if I am not vaccinated?

Please contact us so we can address options including whether your event ticket can be transferred to another team member at your company.

COVID-19 Testing Options in Sedona

(Please note that appointments at some locations won’t open until closer to event date)

Arizona Department of Health Services & ASU Public Saliva Testing
(account registration required, check this page for testing dates and locations being added frequently)

For more COVID-19 PCR testing resources, please see Arizona’s Travel Advisories page

CVS Pharmacy Sedona (PCR available)

Walgreens Pharmacies in Arizona (PCR available outside of Sedona)

XpresCheck at Phoenix Sky Harbor Int’l Airport (Rapid PCR available)

General FAQs

What is AdventureELEVATE?

AdventureELEVATE is a business-to-business conference focused on the adventure travel industry. A majority of the attendees will come from organizations, destinations, and publications with a vested interest in the North American market, and the educational content is designed for North American business needs and trends. Inspirational keynotes, the AdventureExchange marketplace-style session, networking, and MediaConnect sessions are beneficial to delegates from around the world.

Who should register to attend AdventureELEVATE?

There’s room for 200+ delegates to attend the AdventureELEVATE. With its focus on topics and trends for the North American travel trade, a mix of North American-based tour operators and travel advisors, media, industry partners, as well as international tourism boards and destination management companies attend AdventureELEVATE. ATTA members receive a registration discount, but non-member adventure travel industry colleagues are invited to apply.

What if I need to cancel or transfer my registration to a co-worker?

Please see ATTA’s Refund Policy page for details about cancellation or transfer information.

Will there be a MARKETPLACE?

Instead of set MARKETPLACE appointments, we offer AdventureExchange. Tour operators, travel advisors, media, destination representatives and industry professionals working in all other capacities within adventure travel will have the opportunity to connect with each other during AdventureExchange, a series of pre-scheduled, one-on-one meetings.

In addition to AdventureExchange will we continue to have our popular D.N.A. (Disruptive Networking Adventure) event that will give all delegates time to network and meet during a late afternoon cocktail event with creative incentives to spur conversation. In addition, the ATTA Event app will allow you to schedule meetings in advance with other delegates during available networking time.

Will I connect with media?

Connections with media are a key benefit to attending AdventureELEVATE. Delegates have the opportunity to meet our official media delegates throughout the event and specifically at MediaConnect (with impromptu timed meetings) and AdventureExchange (pre-scheduled meetings). A diverse group of nearly two dozen media representatives will be in attendance, seeking inspiration and story ideas from you. Your success in connecting with the journalists, editors, influencers and bloggers depends on your preparation and research about who they are and what they are looking for, so be sure to do your homework!

What will I experience?

A like-minded group of adventure travel industry professionals will attend and be eager to learn and meet new colleagues. At ATTA events you can expect a warm and eager welcome and enthusiastic individuals looking to discuss business challenges and opportunities.

What does the registration fee include?

Registration for ATTA members is $750 USD; non-members are welcome to attend at the price of $950. Learn more about becoming an ATTA member. Your paid registration for one ticket to the full two day event includes:

  • Access to all plenary & breakout sessions
  • Lunches on event days
  • ‘DNA’ our Disruptive Networking Adventure event
  • AdventureEXCHANGE – dedicated networking session for all delegates
  • AdventureELEVATE App – the exclusive online community and networking app
What is not included in the registration fee?
  • Lodging/Hotels
  • Flights/Airfare – Flights are not included in the registration fee. Please review the
  • Traveler Information page for airport information.
  • Transportation to Sedona from the airport