The ATTA’s mission is to empower a global travel community to deliver experiences that protect natural and cultural capital while creating shared economic value. Sustainability is no longer an option; it is a requirement, and ATTA has made it one of its main pillars. Guided by a pragmatic approach, the ATTA has pledged in its Sustainability Policy to be a torchbearer by leading by example and inspiring others to follow suit.

Sustainability at ATTA Events

Our events, which periodically bring together our vibrant, diverse community throughout the year, are fundamental to achieving our mission.

As part of our commitment to sustainability, our events include the following key objectives:

Maximize social and economic benefits to the local community and minimize negative impacts
Maximize benefits to cultural heritage and minimize negative impacts
Maximize benefits to the environment and minimize negative impacts

In our agreements with event host partners and partner tour operators, we collaborate to align the ATTA community’s values and goals with those of the destination in order to purchase locally, conserve water, reduce plastic use, avoid food waste, limit energy consumption and transport within the context of each event, and commit to sustainable practices in the future.

Commitment to Climate

As an organization committed to realizing and expanding the positive benefits of travel for local communities and conservation, ATTA extends this commitment to climate. We measure the carbon emissions associated with our events (including delegates and business travel) and seek to remove part of and, most of all, reduce these emissions.

We take a continuous improvement approach to sustainability and work in different ways to improve our positive impact within our events and for the industry as a whole.

Mobilizing the Industry

ATTA helps mobilize the broader industry as well to support climate through education and practical tools. Visit our Sustainability Resource Center for more information.

The Sustainability Fund

In 2024, the ATTA is expanding its dedication to sustainability by establishing a Sustainability Fund, whose aim is to support carbon reduction initiatives and nature-based conservation projects, complementing the organization’s ongoing commitment to sustainability.

Collaborating closely with partners and destinations, the ATTA is determined to achieve a 5% to 10% reduction in per-delegate emissions in the first year.

ATTA events actively contribute to conservation projects through the Adventure Travel Conservation Fund (ATCF), climate education, carbon removal via permanent storage, and the promotion of sustainable aviation fuels (SAF) through Tomorrow’s Air, which provides an easy way for individuals and businesses to support a cutting-edge portfolio of climate saving technologies.

The Sustainability Fund will be financed through contributions generated by ATTA’s events and projects worldwide.

Get in Touch

For questions or suggestions to support our events sustainability team, please send an email to [email protected] subject line: Events Sustainability

Sustainability Practices at AdventureNEXT Fiji 2024

Conservation, Carbon Reduction and Removal

We recognize that the travel sector contributes eight percent of all global carbon emissions. ATTA has committed to achieve a 5% to 10% reduction in per-delegate emissions and contributes to conservation projects through the Adventure Travel Conservation Fund - ATCF and climate education, carbon removal via permanent storage, and the promotion of sustainable aviation fuels (SAF) through Tomorrow’s Air.
We invite our delegates to join us in this commitment by contributing through a one-time purchase or monthly subscription to Tomorrow’s Air.

Reduce, Reuse + Recycle

ATTA has moved to eliminate single-use polypropylene banners from our events. All new banners are printed on recycled fabric and are designed to be used over and over again. Banner production has also been reduced in favor of digital projection where possible. Exhibitors are encouraged to do the same.
ATTA prioritizes the digital distribution of information over paper handouts wherever possible. There is no printed agenda, for example. Exhibitors are encouraged to do the same.

Exhibiting Partners

Partners are encouraged to:

Eliminate single-use banners and consider renting a television screen for their exhibition area instead.
Use recyclable materials such as cardboard for signage and avoid foam board and polypropylene.
Print locally, if printing is necessary, and source recycled, sustainably certified paper options.
Leave no trace behind by shipping out all booth properties and packing materials and donating extra giveaways.
Break down all cardboard boxes and gather them together so that they may be easily identified for recycling by the convention center staff.

A Note on Giveaways

After more than 15 years of events, ATTA has received a lot of feedback about the kinds of giveaways that are appreciated and valued and those that are not, either because of their environmental impact or simply because travel professionals have received so many through the years. If giveaways are utilized, we recommend that our partners

DO consider:

Artisan-made local crafts tied to your culture
Edible treats, cookies, chocolates, tea, coffee
Scarves, hats, especially locally made in your region
Useful items like branded notebooks, pens, tote bags, hand sanitizers

Please DON’T consider:

Reusable water bottles (our delegates say that they have enough of these)
Reusable shopping bags (these have been trendy for the past few years and most of us now have enough of them)
Luggage tags
Items that won’t travel well because they are large or breakable
Plastic trinkets, keychains

Sustainability in Fiji

Fiji's approach to sustainable travel is deeply embedded in its cultural and environmental stewardship. A key element of this commitment is the protection of land rights through traditional land ownership laws. These laws ensure that land remains under Fijian ownership, empowering local communities and fostering a sense of guardianship over their natural and cultural resources.

Fiji's tourism strategy promotes eco-friendly accommodations, responsible travel practices, and community-based tourism initiatives. These efforts aim to minimize the environmental impact of tourism while providing meaningful and authentic experiences for visitors.

Tourism Fiji is proud to be a full member of the Global Sustainable Tourism Council (GSTC), which underscores our commitment to sustainable tourism practices. Additionally, Tourism Fiji has signed a Memorandum of Understanding (MOU) with EarthCheck, marking a significant step toward becoming a certified sustainable destination.

Sustainability Practices at Intercontinental Fiji Golf Resort & Spa

The InterContinental Fiji Golf Resort & Spa is dedicated to sustainability through a variety of initiatives that address environmental conservation, energy efficiency, waste management, sustainable sourcing, cultural preservation, and community support. These efforts are part of the resort's "Journey to Tomorrow" program, aiming to create a positive impact on the local community and environment.

Community Care Fund

InterContinental Fiji Golf Resort & Spa is dedicated to supporting local communities and enhancing the lives of people living in Natadola Bay and surrounding villages. In addition to staff members volunteering their time and efforts, the resort collaborates with local communities by financing projects through a Community Care Fund. This fund is managed by the resort’s Sustainability Committee, which is run by volunteer staff members who track the progress of initiatives, consider new projects, and ensure staff and guests have the opportunity to participate.

Through the Community Care Fund, electricity and water connections were provided to the Malomalo Primary School, and a kindergarten was built. The FJ$70,000 kindergarten project, jointly funded by the Fiji Water Foundation and donations from resort guests, now offers preschool education for children in the areas of Sanasana, Malomalo, Naidiri, and Natadola.

The Community Care Fund focuses on four key areas:

Education
Wellbeing
Environmental Sustainability
Infrastructure

Biodiversity and Ecosystem Protection

The resort is actively involved in conservation projects aimed at protecting native flora and fauna. Landscaped areas are maintained with native plants to promote biodiversity and reduce the environmental impact. These efforts are part of a broader commitment to preserving Fiji's natural beauty and ensuring the sustainability of the local ecosystem.

Sustainable Sourcing

The resort sources products and services from nearby small businesses, empowering local entrepreneurs, fostering economic growth and cultural preservation. Fair trade and ethically sourced products are integral to the resort's supply chain, reflecting a commitment to sustainable sourcing that benefits the local economy and environment.

The resort has also installed honey beehives to help restart the honeybee project and provide a haven for bees.

Waste management

InterContinental Fiji Golf Resort & Spa addresses food waste management by partnering with local farmers from Sanasana village. Instead of discarding the leftover food, the resort collaborates with Tukai, a piggery owner from the village. Each morning, Tukai collects the food waste from the resort to use as feed for his pigs, ensuring that the leftover food is put to good use and supporting sustainable farming practices in the local community.

Single-use Plastic

InterContinental Fiji Golf Resort & Spa eliminated all single-use plastic bottles of bathroom amenities in guest rooms, replacing them with bulk amenities. This initiative is anticipated to prevent up to 200,000 single-use plastic bottles from ending up in landfills each year.

The amenities are supplied by Pure Fiji, an award-winning, locally owned producer known for its traditional Fijian blends and natural care products.

Recycling

InterContinental Fiji Golf Resort & Spa collaborates with Mission Pacific, a program focused on the recovery and recycling of PET bottles and aluminum cans.this initiative aims to minimize environmental impact by establishing responsible recycling avenues for beverage packaging. The Mission Pacific Program leads the way in promoting sustainability and enhancing recycling rates in Fiji.

Daily operations at the resort include segregating PET bottles and aluminum cans into dedicated bulk bags, which Mission Pacific collects and transports to their Bottle Buy Back Centre in Kinoya for processing. These containers are sorted, counted, and prepared for overseas shipment for further processing. Financial proceeds from this recycling initiative contribute to staff gratuities, ensuring that employees benefit directly from the resort's sustainability efforts.

InterContinental Fiji releases a quarterly Journey to Tomorrow report to the public that summarizes all the activities that are undertaken by the resort in the space of sustainability, community and DE&I. The reports can be found on the Journey to Tomorrow page.

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Sustainability

ATTA Events Sustainability Strategy

ATTA's Mission