Near East

Revealing New Pathways

The Jordan Tourism Board (JTB) welcomed 250 delegates to the Dead Sea for two days of immersive learning about Jordan and the region’s adventure experiences, while also offering networking opportunities with some of the most influential media and inbound and receptive tourism operators in the world.

As the first event ever held in the region for the active and eco-adventure tourism market, the JTB and its long-standing partner the ATTA worked together to deliver an event dedicated to fostering new partnerships for travel professionals in the Near East region.

View Wrap Up

This May on the shores of the Dead Sea in Jordan, AdventureNEXT Near East — a specialized regional conference — showcases the adventurous side of Jordan. AdventureNEXT Near East is dedicated to fostering new partnerships for travel professionals in the Near East region, and to showcasing adventurous experiences in an ancient place steeped in tradition.

AdventureNEXT Near East is a specialized regional conference that builds upon more than a decade of Adventure Travel World Summit events around the globe and also the milestone AdventureNEXT event in Southeastern Europe, where tourism representatives from across the Balkans region gained momentum to promote responsible tourism and expose the region to high value global travelers.

Tourism professionals from within Jordan and surrounding countries, along with international tour operators and media with an interest in the region, are invited to access hallmark educational keynotes and breakout sessions, a business-to-business tour operator marketplace and connection to travel media.

What to Expect


The ATTA’s marketplace has helped forge hundreds of new business partnerships. Your set of marketplace meetings is made using a proprietary delegate-matching algorithm to help you get your most productive meetings. A limited amount of tables for Marketplace are available to purchase for regional suppliers during your AdventureNEXT registration. Marketplace for similar ATTA events sells out months beforehand so be sure to secure yours soon.


Educational sessions and inspirational keynotes will deliver on the Revealing New Pathways theme and educate Jordanian and regional operators on ways to elevate their standard to meet the needs of the international market. Delegates to the event will benefit from the ATTA’s expertise in active and sustainable tourism. The event’s agenda will be confirmed in the coming months and speakers sought and confirmed who can contribute to the inspirational educational programming.

Open Networking

Amazing, creative partnerships happen when like-minded travel professionals from the adventure travel community get together. Tap into this energetic group either with pre-scheduled meetings or impromptu meetings during available open networking time. Our AdventureNEXT app and website enables you to browse and schedule meetings with other delegates before, during and after AdventureNEXT.

Estimated Delegate Breakdown

International Buyers
Regional Suppliers
Pre-Scheduled Meetings
Editorial Media

Adventure in Jordan

Well known for Petra, Wadi Rum and UNESCO World Heritage Sites, Jordan has adventurous activities that center around those iconic destinations while allowing travelers to hike unique landscapes, sky dive, sand board, climb, bike and more in Jordan and the surrounding region where civilization began. Other unique activities that delegates at AdventureNEXT may experience include snorkeling and scuba diving the Red Sea from Aqaba as well as hiking the northern forests of Jordan, sampling the diversity of the region unknown to many travelers.

Canyoning at Wadi Mujib
Aqaba Scuba Diving
Jordan Trail and Ancient Routes
Vibrant Traditions and Culture
Thousands of Years of History
Rock Climbing at Wadi Rum