San Luis Potosí

Mexico’s Time is Now

The turquoise lagoons and limestone caves of San Luis Potosí invite explorers to literally dive into adventure offerings that would surprise most tourists to Mexico. AdventureNEXT will bring international buyers and media to experience the best local operations, setting an example for the country.

Speakers and educational sessions will spotlight Mexico as an adventure destination, offer tools for the adventure trade and provide real-world instruction on “the business of adventure,” with plenty of opportunities for partnership creation up and down the supply chain in between.

Mexico’s adventures have been enjoyed by domestic travelers for ages, but “Mexico’s Time is Now” to be recognized by international adventurers from around the globe. Registration and buyer and media applications are now open.


Tour operator and media delegates will have the opportunity to explore San Luis Potosí and other adventure hubs around Mexico on multi-day pre-conference itineraries offered by the ATTA’s destination partners.

B2B Marketplace

International operators make valuable connections with top local suppliers in an intimate environment with a track record of success.


Keynote speakers, interactive panel discussions and workshops are designed to support adventure businesses and destinations while they develop professionally.

Discover San Luis Potosí


The little town of Xilitla is famous for coffee production and home to the former Augustine Convent built in 1557, the oldest building in San Luis Potosí, and the surreal sculpted gardens of Edward James.

Real de Catorce

Located high on the Mexican plateau, Real de Catorce was once home to one of the richest silver mines in Mexico. Now the town welcomes visitors with its desert traditions, sunny days and cool nights.

Media Luna

La Media Luna or “Half Moon” Spring is an hour from San Luis Potosi in Rio Verde. Jacques Cousteau considered it one of the best places in the world to learn how to cave dive.

Total Trade Delegates
North American Buyers
Mexican Trade Delegates