Designed by adventurers for adventurers, AdventureWeek is a fully-hosted intensive familiarization trip (FAM), in which the ATTA partners with a destination to feature the best adventure travel products on offer. In addition to experiencing adventure travel in the destination, AdventureWeek participants — outbound tour operators, specialized travel agents and international travel media — meet with local operators and ground suppliers during two or three MARKETPLACES during the itinerary. A multimedia storytelling team comes along, too, to document the trip and promote the destination through photos and videos as well as social media exposure.
Learn About Bringing AdventureWeek To Your Destination
AdventureWeek is one of our most popular and proven solutions for destinations to make valuable connections with the global travel trade. This six-to-eight month market activation program provides an opportunity for destinations to increase competitiveness and showcase their best offerings to a select group of travel trade professionals eager to work with you. The program focuses on market readiness through consultation and supplier training, and branding and storytelling work to strengthen the destination’s position. AdventureWeek culminates in a week of buyer and media site visits, including a marketplace with one-on-one meetings between tour operators, suppliers, and media, proven to forge partnerships that continue on for years.
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