© Ruka-Kuusamo / Harri Tarvainen

AdventureWeek Finland

Media Application Now Open

This application closes on 23 April 2024. Applications will be reviewed and final decisions made at the beginning of May.

Thank you for your interest in applying to be considered as a media participant for AdventureWeek Finland 2024.

AdventureWeek gives attending media the opportunity to discover the unique natural and cultural resources and activities in a specific region. Selected official media delegates will learn about the regions of Oulu and Ruka-Kuusamo through immersive adventure experiences as well as find inspiration in learning about the value and development of adventure travel regional suppliers at a one-day Marketplace, hosted by Oulu

The final selected media will be fully-hosted, with the costs of activities, flights, accommodations, meals, and in-country ground transfers covered by the hosts. 

SCHEDULE:

If selected, the entire trip length will be 10 days, from 25 August to 2 September 2024 including arrival and departure days. (Travel time from and back to your origin city might be additional.)

WHO SHOULD APPLY: 

The ATTA and our hosts are seeking a minimum of four (4) media delegates. We are considering media with an audience reach in the countries listed below who have an active interest in creating and publishing stories about adventure, responsible, and sustainable travel in Finland.

    • Western Europe (especially the the United Kingdom & Germany)
    • United States

Applications will be considered and reviewed with the destination partner, with the goal to host a diverse group of media who specialize in adventure and sustainable travel stories, including:

    • Freelance Journalists with a proven record of placing articles in mainstream lifestyle outlets or verticals focusing on travel, outdoor adventure, fitness, wellness, culture, environment, or sustainability with national and global reach (print and digital).
    • Magazine, Newspaper, or Digital Staff Writers & Editors especially from mainstream lifestyle outlets and/or vertical outlets focusing on travel, outdoor adventure, wellness, culture, environment, or sustainability with national and global reach. 
    • Travel Content Creators (Influencers/Bloggers) with evidence of regular, current editorial content (i.e. non-sponsored posts) related to adventure travel, outdoor activity, or sustainable travel with a large, dedicated, and engaged following interested in adventure travel-related content.
    • Broadcast Journalists whose content is broadcast on TV and is related to the adventure travel or outdoor industry will be considered if they are guests on news segments or shows - this trip is not conducive to producing a television show due to limited filming opportunities.  

    Publishers, advertising sales representatives, personal or hobby bloggers, PR agency representatives, marketing agencies/content developers, and film/video producers are not eligible to apply. 

    ROLE AND EXPECTATIONS IF YOU ARE SELECTED:

    You will be participating as “working media,” experiencing adventures and researching multiple stories for future publications. If you are selected to attend, we will expect resulting publications, and we track all media results from our events. You will be expected to be active on social media before, during, and after the trip (as connectivity is available) to share your experience and the destination. Event hashtags will be sent ahead of the event and you are expected to use the proper tags to make event publicity tracking possible. 

    In addition, hosted media delegates are expected to attend the FULL event (no late arrivals or early departures) and any media-specific activities. 

    ABOUT THE SELECTION PROCESS: 

    • Hosted media selections will be made from the pool of applications received.
    • All applications will be considered, reviewed, and selected with the destination partner.
    • A cross-set of criteria is used in the evaluation process to result in a final curation of a  small, diverse group representing the specific countries and types of outlets listed above. 
    • Due to the extremely limited number of official media delegate spots and a large number of applications typically received, not all qualified applications will be selected.
    • You will receive an email from the ATTA informing you of the status of your application.
    • More questions? See our Official Media at ATTA Events FAQs

    This application closes on 23 April, 2024. Applications will be reviewed and final decisions made at the beginning of May.

    APPLY NOW