© Ruka-Kuusamo / Harri Tarvainen

AdventureWeek Finland


🌱 Sustainability at ATTA Events 

The ATTA’s mission is to empower a global travel community to deliver experiences that protect natural and cultural capital while creating shared economic value. Sustainability is no longer an option, it is a requirement, and ATTA has made it one of its main pillars. Guided by a pragmatic approach, the ATTA has pledged in its Sustainability Policy to be a torchbearer through leading by  example, inspiring others to follow suit. 

Our events, which bring together our vibrant, diverse community periodically throughout the year, are fundamental to achieving our mission. As part of our commitment to Sustainability, our Events include the following key objectives:

  • Maximize social and economic benefits to the local community and minimize negative impacts
  • Maximize benefits to cultural heritage and minimize negative impacts
  • Maximize benefits to the environment and minimize negative impacts

In our agreements with event host partners and partner tour operators, we collaborate to align the ATTA community’s values and goals with those of the destination in order to purchase locally, conserve water, reduce plastic use, avoid food waste, limit energy consumption and transport within the context of each event, and commit to sustainable practices in the future.

As an organization committed to realizing and expanding the positive benefits of travel for local communities and conservation, ATTA extends this commitment to climate. We measure the carbon emissions associated with our events (including delegates and business travel), and seek to remove part of and, most of all, reduce these emissions. 

We take a continuous improvement approach to Sustainability and work in different ways to improve our positive impact within our events and for the industry as a whole. 

ATTA helps mobilize the broader industry as well to support climate through education and practical tools: visit our Sustainability Resource Center for any further information.

In 2024, the ATTA is expanding its dedication to sustainability by establishing a Sustainability Fund, whose aim is to support carbon reduction initiatives and nature-based conservation projects, complementing the organization’s ongoing commitment to sustainability. Collaborating closely with partners and destinations, the ATTA is determined to achieve a 5% to 10% reduction in per-delegate emissions in the first year.

ATTA events actively contributes to conservation projects through the Adventure Travel Conservation Fund - ATCF and  climate education, carbon removal via permanent storage, and the promotion of sustainable aviation fuels (SAF) through Tomorrow’s Air, which provides an easy way for individuals and businesses to support a cutting-edge portfolio of climate saving technologies.

The Sustainability  Fund will be financed through contributions generated by ATTA’s events and projects worldwide.

For questions or suggestions to support our events sustainability team, please send an email to [email protected] subject line: Events Sustainability

🇫🇮 Sustainable Finland

Visit Finland has developed and manages a national sustainable tourism development programme “Sustainable Travel Finland” (STF), which is suitable for both businesses and destinations. Both destinations hosting this event are active in the STF programme, and businesses selected for this event either have STF label or a certificate accepted in the programme. Through this event, the hosts wish to nudge the travellers towards sustainable offering, and bring economic advantage to those serious about sustainability. For this event, they have selected suppliers that are certified and committed to national sustainable tourism principles. By return, they wish to attract buyers and media interested in authentic local activities and travel experiences, and profoundly supporting local sustainability efforts.