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Buyer Application

AdventureWEEK Tohoku

Apply Here

This application closes on 2 June 2025. Applications will be reviewed and final decisions made by the end of June.

ATTA, Japan National Tourism Organization (JNTO), and the Tohoku Tourism Promotion Organization would like to invite you to apply for a Hosted Buyer opportunity for the AdventureWEEK Tohoku event from 15-22 September 2025.

Who should apply:

The ATTA and the JNTO are interested in twelve (12) Tour Operators or Travel Advisor buyers that specialize in adventure and sustainable travel, and are looking to expand their offerings in Japan. Selected buyer delegates will learn about Tohoku through immersive adventure tours and make connections with regional suppliers at Marketplace. Buyers should apply whose primary customer base comes from any of the following countries: 

  • Europe (specifically France, Germany, Italy, and the UK)
  • North America (Canada and the US)
  • Australia

If selected, the entire trip length will be eight (8) days total, plus the travel time from your origin city. AdventureWEEK final itinerary will be made after buyers selections and registrations are complete. 

Selected hosted buyer delegates will receive: 

  1. Accommodations during the event
  2. Economy round-trip air 
  3. Airport transfers
  4. A multi-day experiential adventure at no cost 

Role and expectations if you are selected:

  • As a hosted buyer, you are expected to be actively learning about the adventure travel opportunities available in Tohoku in an effort to drive future business to the destination, especially during the spring, fall, and winter seasons.
  • As a hosted buyer, you are expected to attend all the scheduled activities during the AdventureWEEK Tohoku, including the Marketplace meetings on the last day.
  • As a hosted buyer, you are required to complete up to 4 online confidential surveys about itinerary development and sales to the destination over a period of two years (subject to change).

These surveys are essential for reporting successes and challenges to our host destination partners—allowing them to track and report the long-term economic impact of new and strengthened business in the region, and to timely learn the challenges faced by the travel trade in selling the host destination. These findings have the potential to inform both the travel trade development strategy and the marketing strategy of the host destination.

About the selection process: 

  • There are a maximum of twelve (12) total spots available for buyers for this event. 
  • Selections will be made from the pool of applications received. 
  • Applications will be reviewed and selected by and with the destination partner. 
  • A cross-set of criteria is used in the evaluation process to result in a final curation of the small group representing the specific countries listed above. 
  • Due to the limited number of spots and need to curate the final group, not all qualified applications will be selected. 

You will receive an email informing you of the status of your application in late June. Please do not contact us asking for your status. If you have not heard from us, your application is still under consideration.

APPLY HERE