The first-ever ATWS – South America was an outstanding success by all measures. More than 740 adventure travel executives came to the Summit for personal development, expanding their professional network, and promoting their products to industry influencers. Pre-tours, a new Marketplace for buying/selling, strong support from Brazilian destinations and South American tourism boards were all highlights. The efforts of our Brazilian hosts (ABETA and EMBRATUR) to bring so many South American operators, agents, and media together with ATTA members from around the globe was a key to this event’s success.