Industry Partners
Who's Attending?
March 3–5, 2026
Since 1966, ITB Berlin has been the leading B2B trade show for the global travel and tourism industry. The event brings together exhibitors, trade visitors, and media representatives, offering ideal networking and business opportunities. The 190,000-square-meter Berlin ExpoCenter, with its 27 halls, and the multifunctional locations CityCube Berlin, Hub27, Palais Berlin, and the Summer Garden will serve as the venue. The renowned ITB Berlin Convention will take place alongside the event, as well as the "Green & Blue Tourism" format on the ITB Lighthouse Stage in hall 4.1 , which focuses on adventure travel and sustainable tourism. In 2025, 5,800 companies from 170 countries presented their offerings to around 100,000 trade visitors. Over 2,700 accredited journalists reported on the event worldwide. In 2026, ITB Berlin will celebrate its 60th anniversary while maintaining its forward-looking B2B focus.
Delegates attending: Al Check & Tanya Check
Odyssey is a New Zealand-based industry leader in multi-day tour management software, specialising in the operational complexities of cycling and adventure tours. Spanning tour management, customers, and suppliers, it eliminates the errors caused by siloed data and delivers great operational efficiency. With the ability to tailor the solution to your business model, Odyssey offers great depth in logistics management and a comprehensive suite of communication tools customised to your unique brand, all supporting you in delivering the best customer experience with a mobile app and luggage label modules. Our versatile solution adapts to your stage of business growth, providing simplicity when you need it and depth as you grow.
We’d love to connect with multi-day tour operators looking to move beyond spreadsheets or legacy systems, especially those seeking to grow, diversify their products, or improve operational workflows.
WeTravel is the all-in-one platform built for multi-day group travel businesses. Helping tour operators and travel organizers create beautiful itineraries, sell trips, collect payments, and manage bookings—all from one easy-to-use dashboard.
Whether you’re a small operator or a global DMC, WeTravel gives you the tools to run your business more efficiently and offer a smooth experience to your travelers. It supports local payment methods, multi-currency checkout, vendor transfers, AI-assisted itinerary building, and more.
