© Hokkaido District Transport Bureau and Hokkaido Tourism Organization

Media Application Now Closed

Media applications closed on 5 February 2023.


This application closed on 5 February 2023. Applications were reviewed in February and final selections were made in March 2023. Media delegate spots are full. See the attending Official Media Delegates HERE.  

Thank you for your interest in applying to be considered to attend the Adventure Travel World Summit 2023 as an Official Media Delegate. 

The Adventure Travel World Summit (ATWS) is the preeminent opportunity for adventure travel industry professionals to gather from around the world for networking, education, and inspiration.  

Selected Official Media Delegates will learn about new companies and trends in the adventure tourism space, discover stories from operators and destinations, and form new lasting relationships. Immersive adventure activities on Pre-Summit Adventures and the Day of Adventure will give travel media the chance to discover the diverse geography and cultural heritage of Hokkaido and a way of life that exists in harmony with nature. 

In the interest of maintaining a healthy dynamic of diverse business interests in the final event delegation, there is a limited maximum number of 50 Official Media Delegate spots at the Summit, both fully-hosted (30) and discounted (20). Selections for fully-hosted spots will be made from the pool of applications received. (More details on hosted and discounted spots below.)

If selected, the entire trip length will vary in duration up to eight (8) days prior to the event, depending on the final selection of Pre-Summit Adventure tour options (4-7 days in length) plus the travel time from your origin city. Tour options will be made available after applications are selected. 

The Summit itself is Monday-Thursday 11-14 September 2023 (including Day of Adventure on Monday 11 September), with return departures on Friday 15 September 2023. Selected media are required to attend the duration of the Summit, no early departures. If selected, you can expect the trip to be from 9 to 13 days long. 

Who should apply:
The ATTA and our hosts are interested in media delegates who specialize in adventure and sustainable travel stories and are specifically based in (and/or writing for audiences in):

  • Asia (especially Japan and Taiwan)
  • Australia
  • Canada 
  • Europe (especially Benelux, DACH, France, Italy, UK, Spain, and/or Nordic countries)
  • Latin America (especially Brazil, Colombia, and/or Mexico)
  • MENA region
  • United States

Qualified media types include: 

      • Freelance Journalists with a proven record of placing articles in mainstream lifestyle outlets or verticals focusing on travel, outdoor adventure, fitness, culture, or environment/sustainability with national and global reach (print and digital).
      • Magazine, Newspaper, or Digital Staff Writers & Editors especially from mainstream lifestyle outlets and/or vertical outlets focusing on travel, outdoor adventure, culture or environment/sustainability with national and global reach. 
      • Travel Content Creators (Influencers/Bloggers) with evidence of regular, current editorial content (i.e. non-sponsored posts) related to adventure travel, outdoor activity, culture, or environmental/sustainability issues with a large, dedicated, and engaged following interested in adventure travel-related content (limited spots).
      • Broadcast Journalists & Producers whose content is broadcast on TV or radio and is related to the adventure travel or outdoor industry (this event is not an ideal fit for strictly on-camera talent due to very limited filming opportunities).

Publishers, advertising sales representatives, personal or hobby bloggers, PR agency representatives, marketing agencies/content developers, and film/video producers are not eligible to apply as an Official Media Delegate. Anyone with an interest in the global adventure travel industry may
register to attend as a regular event delegate

Local Media:
Half-day passes may be available for local television, radio, or newspaper representatives to access a local press conference and the event opening session. Contact [email protected] for more information.

Role and expectations at the Summit if your application is selected:
All Official Media Delegates are expected to be “working media” meaning whether a freelance journalist, editor, or travel content creator, you will be actively looking for ways to cover the host destination, the adventure travel industry, and attending delegate’s destinations and products.

In addition, ALL selected Official Media Delegates (hosted and discounted) are:

    • Required to attend media-specific sessions during the Summit, designed to network with other delegates in facilitated and unfacilitated formats to connect traditional media with story ideas, and travel content creators with potential content partners. 
    • Expected to attend the FULL event (11-14 September: Day of Adventure and all conference days, no early departures).
    • Expected to publish something about your experience on adventures.
    • Expected to be active on social media during the event and any related adventures, using your influence to spread the word about the ATTA and its members, the adventure travel industry, and the host destination. Event hashtags will be sent ahead of the event and you are expected to use the proper tags to make event publicity tracking possible.
    • Follow local safety and health protocols and obtain travel insurance for the trip.

Hosted and Discounted/Subsidized Spots:
In the interest of accommodating more Official Media Delegates, there are discounted spots available in addition to fully-hosted spots. The same application serves for both. Discounted spots will be curated with selections and offers made from the pool of applications received.

HOSTED Official Media Delegates receive

    • Complimentary event registration (including Day of Adventure)
    • Official Media credentials and role at the Summit
    • Accommodations during the event
    • A complimentary 4-7 day Pre-Summit Adventure (PSA) in Japan.

Fully-hosted media (with travel costs covered) are
required to participate in a Pre-Summit Adventure and are expected to be researching the experience for potential story coverage, and active on social media using the assigned event hashtags. The ATTA and our hosts will track all media results from the event. 

DISCOUNTED Official Media Delegates receive

    • A steeply subsidized event registration fee of $450 USD (including Day of Adventure). 
    • Official Media credentials and role at the Summit
    • Option to participate in a complimentary 4-7 day Pre-Summit Adventure (PSA) in Japan. 

Accommodations, international airfare, and ground transfers will not be covered. Participation in a hosted Pre-Summit Adventure (PSA) is
optional for discounted media delegates. If participating in a PSA, discounted media are expected to be researching the experience for potential story coverage, and active on social media using the assigned event hashtags. The ATTA and our hosts will track all media results from the event. 

Pre-Summit Adventures:
Selected media (fully-hosted and discounted) will receive information about the process for reserving and selecting the PSAs after registration is confirmed. 


    • Hosted media and discounted media selections will be made from the pool of applications received.
    • All applications will be considered, reviewed, and selected with the destination partner.
    • After initial evaluation, criteria used in the final media curation and selection includes:
      • Representation from the specific countries listed above (limited per country). 
      • A diversity of types of media, specialties/topics covered, narratives, audiences, and outlets, with a higher ratio of traditional media to influencers & bloggers.  
      • A mix of media new to ATTA events with those who have attended prior events.
    • Due to the large number of applications typically received for a limited number of spots, not all qualified applicants can be selected.
    • You will receive an email from the ATTA informing you of the status of your application.
    • More questions? See our Official Media at ATTA Events FAQs

This application closes on 5 February 2023. Applications will be reviewed in February with final selections made in early March 2023.