The ATTA’s mission is to empower a global travel community to deliver experiences that protect natural and cultural capital while creating shared economic value. Our events, which bring together our vibrant, diverse community periodically throughout the year, are important to achieving our mission. As part of our commitment to sustainable tourism, our Events Sustainability Policy includes the following key objectives:
As an organization committed to realizing and expanding the positive benefits of travel for local communities and conservation, ATTA extends this commitment to climate. We measure the carbon emissions associated with our events, and budget for a combination of carbon offsetting and removal to help address these emissions.
We take a continuous improvement approach to Sustainability and work in different ways to improve our positive impact and decrease our emissions.
ATTA helps mobilize the broader industry as well to support climate through education and practical tools. Alongside emissions reduction and conventional carbon offsetting, ATTA is incubating Tomorrow’s Air, which provides an easy way for individuals and businesses to support a cutting-edge portfolio of climate saving technologies.
For questions or suggestions to support our events sustainability team, please send an email to [email protected] subject line: Events Sustainability
As an island nation, dependent upon the health of the land and of the waters that surround us, Hokkaido has made sustainability a core focus. In looking forward we also look back at the way the indigenous communities of our island, including the Ainu people, have lived in harmony with this place in stewardship of the land and the sea. Major initiatives underway in Hokkaido include developing environmentally friendly agricultural fertilizers, smart agriculture which is a new agriculture that utilizes robot technology and ICT to achieve labor-saving and high-quality production, and "ZERO carbon Hokkaido" project which promotes the use of renewable energy such as solar power, wind power, geothermal power, and snow-and-ice cryogenic energy.
In coordination with these major areas of environmental sustainability is our focus on economic sustainability. According to research in 2021, about 8% of Hokkaido’s GDP comes from tourism and we are focused on building a sustainable travel sector. Key to this goal is to promote a type of travel that values land and its people and cultures: Adventure Travel. In developing the adventure travel opportunities in Hokkaido, we are inviting people to learn about and appreciate the people and cultures of this place and to eliminate the negative impacts of other types of tourism.
The Japan Sustainable Tourism Standard for Destinations (JSTS-D) which is based on the GSTC Criteria for Destinations, was developed by Japan Tourism Agency (JTA), Ministry of Land, Infrastructure, Transport and Tourism during 2019. JSTS-D consists of 47 criteria with added Japan-specific features. Also, Japan National Tourism Organization (JNTO) introduces “Sustainable Travel Experiences” available in Japan on their website and suggests “10 ways to travel responsibly in Japan”.
“We, Hokkaido, have just started working on Adventure Travel, hoping that we could achieve sustainable tourism which makes both visitors and locals happy. Looking back, we sometimes see that the life of our ancestors might be far more sustainable than now. It seems that hints for the future are hidden in the Japanese traditional culture, and the culture of the Ainu, who have lived in harmony with nature. We would be more than happy to work with adventure travelers visiting Japan to find such hope for the future.”
Partners are encouraged to:
A Note on Giveaways
After more than 15 years of events, ATTA has received a lot of feedback about the kinds of giveaways that are appreciated and valued and those that are not, either because of their environmental impact or simply because travel professionals have received so many through the years. If giveaways are utilized, we recommend that our partners