Adventure Travel World Summit

Lugano Switzerland

We are back!

The Adventure Travel Trade Association and Switzerland Tourism have shared a strong relationship within adventure travel and sustainable tourism for many years. For the first time ever, we will be returning to a destination to celebrate the ten year anniversary of our 2012 Adventure Travel World Summit held in Lucerne Switzerland.

On 3-6 October 2022 we will gather together in the iconic area of Lugano, a region of Ticino, Switzerland to hear from inspirational speakers, engage in networking opportunities, meet others in Marketplace and MediaConnect, and even have the opportunity to take a mid-afternoon urban swim in Lake Lugano. The primary focus will be centered on Sustainable Tourism, with the Summit theme convening around the elements of fire, water, air, and earth.

Ever since my participation at the Adventure Travel World Summit in Sweden in 2019, it was my dream to get this exciting event back to Switzerland. After all, Switzerland is the cradle of adventure travel and still today, the adventure capital of Europe.

Martin Nydegger

CEO of Switzerland Tourism