Get ready for your 2022 Adventure Travel World Summit (ATWS) experience! Whether you’re a new delegate or hoping to learn how to maximize your time in Lugano, tune into this 1-hour webinar with the ATWS event team for a virtual orientation to the following:
All delegates, regardless of what business you come from or what your goals are, should be able to glean some tips to maximize your time at the Summit from this webinar.
All attendees of the Adventure Travel World Summit (ATWS) 2022 will be required to show ONE of the following at registration:
To read the ATWS 2022 COVID policy, please visit the Traveler Information page.
Thanks to our partners at Swiss Travel System, all registered delegates to ATWS 2022 who reside outside of Switzerland will receive a unique redemption code via email for a First Class 6, 8 or 15 day Swiss Travel Pass.
To learn more, visit this information page here.
The ATWS, or the Summit, is the preeminent global event for adventure travel professionals to gather. Over the course of the multi-day event, delegates network with adventure-based tour operators and media from around the world, advance their professional development and knowledge of adventure travel trends, and help promote their company’s adventure product to the adventure travel industry’s influencers and decision makers. It is not a traditional trade show.
This year’s Summit is a four-day event that kicks off with a Day of Adventure, giving delegates the opportunity to casually connect and network with other delegates while exploring the Ticino area. The event days that follow are jam-packed with educational sessions, inspirational speakers, networking events, Marketplace (supplier tables at an additional cost to registration), MediaConnect, and entertainment.
Check out our Events page to view videos of previous Summit adventures, plenary sessions, and highlights.
Every year, representatives from the adventure travel industry come together at the Adventure Travel World Summit (ATWS) to learn, get inspired and enjoy a decidedly adventurous destination anywhere in the world. Produced by the Adventure Travel Trade Association, the Summit is for tour operators, adventure travel writers and influencers, tourism boards, gear partners, and industry partners. More than just a conference, the Summit is a global gathering of an industry that works hard and plays hard, offering deep-dive educational content, keynote speakers and endless networking opportunities – both structured and off-site — including a Tour Operator Marketplace with a globally diverse group of businesses and destinations and a MediaConnect session where delegates can pitch story ideas to over many international travel writers and editors.
Your paid registration for one entrance to all four days of the Summit (3-6 October 2022) includes:
*A business member registration is per person rather than per company. If your company is an ATTA Member, you may purchase the member-priced ticket at $1,799 USD, instead of $2,199 USD. There is no limit to how many registrations there are from each company.
Marketplace Table – Marketplace is a one-day event. Sign-ups are on a first-come, first-served basis.
Flights/Airfare – Flights to and from Lugano, Switzerland, are not included in the registration fee.
Please see ATTA’s Refund Policy page for details about cancellation or transfer information.
No. Please book your own accommodations. Hotel suggestions are listed on the ATWS Traveler Information page.
Please check with the hotel you booked for its cancellation policy.
Yes, Swiss International Air Lines is offering special airfare discounts for delegates who choose a Lufthansa Group flight into Zurich or Geneva. Upon registration, delegates will receive instructions and a link to explore these special rates.
No, we do not have any volunteer opportunities available.
There is no limit to how many people from one company may attend. Note: One registration is valid for one person. As long as there are Summit registrations still available for purchase, anyone can register.
If you produce, publish, or sell a media product, we encourage you to attend the Summit as a regular delegate and immerse yourself in the adventure travel community while helping promote your company’s adventure product to the industry’s influencers and decision makers. There are a limited number of official media delegate badges available for selected international freelance journalists, on-staff writers and editors, and professional bloggers/influencers. Official media delegate badge holders are selected through an application process well in advance of the event. If you applied for an official media designation but were not selected, or if the media application window is now closed, you are also welcome to register as a regular event delegate (without media credentials). Half-day passes may be available for local television, radio, or newspaper representatives to access a local press conference and the event’s opening session. Contact [email protected].
ATTA and our Swiss hosts recognize that the final confirmed 2022 ATWS dates were scheduled over the religious holiday of Yom Kippur on 4-5 October. For members of our community who observe the holiday, we humbly hope you consider still joining us in Lugano, and invite you to reach out directly about arrangements that have been made for you to attend services at a local synagogue ([email protected]). For all events we have an internal reference calendar with the intention to prevent, when possible, scheduling events over meaningful and important global holidays.
The official networking app for ATWS 2022 is ATTA Compass - just search using that term in your respective app store or use the links below.
Please keep in mind that only registered delegates have access to ATTA Compass. You will need your ticket number in order to do so.
Watch this video tutorial on using the app. Please note the tutorial is using the AdventureNEXT Patagonia as the demo but features are the same across all events.
For more questions, you can reference the Attendee Knowledge Base.
Marketplace is a small, intimate environment that connects suppliers and buyers. Similar to “speed dating” but with an emphasis on quality over quantity. Marketplace provides a great atmosphere for introductions, learning about new opportunities, and engaging in product development discussions. Each meeting is 12 minutes long with a 3 minute transition between meetings, giving you the opportunity to have up to 11 meetings.
ATTA Compass is the first step to having a great Marketplace experience. Reaching out to buyers you wish to meet with prior to the appointment request process is the second step — the more you reach out in advance, the more meetings you will have on-site. Utilize the “Message” feature on the app to reach out to buyers and ask them to request you, as requests will be approved based on buyer-supplier matches.
We do our best to provide as many requested appointments as possible, but due to the popularity of certain delegates, full schedules and exact requests are not guaranteed.
Once you have your finalized Marketplace schedule, you will be able to meet with other delegates outside of Marketplace. You will be able to schedule these meetings outside of Marketplace through the app.
The Summit is developed for networking throughout the entire event — Marketplace is just one of many ways to connect. Dedicated networking/coffee breaks and the Day of Adventure are great ways to connect with other delegates. Registered delegates may use the networking website (ATTA Compass) for pre-event networking, knowledge-sharing, and appointment scheduling at the event. There will be a dedicated MEET ME HERE location to help delegates find each other. Connecting with fellow delegates will also take place during lunches, at the partner networking tables, and during the concurrent sessions as well.
Table - Your table will be a rectangular table 78in x 18in / 200cm x 45cm, equipped with four chairs per table. Any table toppers or flags need to be short and narrow enough as to not block anyone's view during the meetings.
Recommended marketing materials - Whatever you are able to bring and pass out to your meeting attendees works great. ATTA is trying to reduce the amount of paper products we have at our events to be more sustainable, so here are some suggestions and other ideas that have been used before: pens, notepads, lip balms, stickers, artisan made crafts and souvenirs, fabric napkins/handkerchief, candy, mints, hand sanitizer, maps, bright rug (table cloth, table runner) etc.
Suppliers will be able to participate in one of the two Marketplace sessions. There is a morning session from 9-12 and an afternoon session from 13:30-16:30. Your meeting location will specify which session you will participate in.
Example: Table 1 - Morning / Table 1 - Afternoon
Buyers / outbound tour operators will participate in both Morning and Afternoon Marketplace sessions.