Gothenburg Sweden


From 16-19 September 2019, 773 adventure travel industry professionals from 72 countries gathered for the Adventure Travel World Summit in Gothenburg, Sweden, to reconnect with the essence of adventure.

The Summit’s theme, omtanke, the Swedish word which connotes “caring” and “consideration,” challenged delegates to think critically about the way forward and reconsider the important role the adventure travel community holds within the tourism industry throughout the four-day event.

View Wrap Up

Sweden’s Secret? It’s Simple. It’s Natural. It’s Simply Nature.