Sweden is a leader in innovation, sustainability, and environmental conservation — a fitting combination for the adventure travel industry, which is also pushing boundaries, creating movements, and positioning itself as the leader within the larger tourism industry. United by the theme Omtanke, The Way Forward, the Summit’s educational focus follows in Sweden’s footsteps. Educational sessions will be reflected in the Swedish word omtanke — which connotes “caring” and “consideration” — while challenging delegates to think critically about the way forward.