2019 ATWS Inaugural Adventure Gear Trail

Showcasing gear, destination, and brand partners from around the globe

To spice up the way in which outdoor gear/apparel brands are invited and integrated into the global adventure tourism community, the ATTA is introducing a new Adventure Gear Trail for the 2019 Adventure Travel World Summit.

Throughout the entire Summit venue, outdoor gear/apparel brands will showcase their brand through gear exhibits and branded partner tables in high-traffic areas, as well as participate as a full Summit delegate to encourage networking.

Outdoor brands will be side by side with destination throughout the Summit venue (Hotel Post) for the duration of the conference to stimulate networking between the two industries. Showcasing and testing gear, in addition to building new relationships and creating business opportunities between the outdoor and travel industry representatives will be available at this year’s Summit.
See you in Gothenburg in September!

Gear Trail Partners

The Purpose: Building smart collaboration between the two industries – adventure & outdoors

Opportunity for Discussions between Adventure Tour Operators (suppliers, buyers lodges/ accommodations) and Gear Suppliers: 

More than 250 private tour operator companies attending this year’s Summit can benefit from direct meetings and discussions with attending outdoor gear and apparel brands about:

  • Gaining easier access to gear for their guides and staff (pro- deals), for fleet purchases and gear lending programs, as incentives/gifts for guests, and/or direct sales to guests
  • Establishing, delivering product education, testing and safety training programs for adventure travelers/guests
  • Explore gear testing and product seeding programs with influencers
  • Cooperative marketing outreach to gear and adventure travel companies’ consumers
  • Developing new business and cross-selling cooperation

Opportunity for Discussions between Gear Suppliers and Destination Representatives (national, regional, local DMOs/tourism boards): 

  • Nearly 100 destinations – from national- to local-level can explore new collaboration with gear companies, related to:
  • Photoshoots/digital storytelling for new gear catalogues
  • Establishing, delivering product education, testing and safety training programs to increase competence in safety & risk management within destinations
  • Product seeding/placement with destination-hosted media and influencers on FAMs
  • Content development and Website production storytelling
  • Cooperative marketing, sweepstakes, digital media campaigns

Opportunity for Gear Suppliers & Media:
More than 50 media delegates from around the globe have the opportunity to meet Gear suppliers and distributors to:

  • Test/review and write about gear
  • Improve outdoor gear/apparel product placement in editorial media coverage
  • Product placement/seeding with media vis-a-via ATTA-driven events/initiatives worldwide


Where (during the Summit):

  • Throughout POST Hotel – at Networking areas and throughout the Summit venue

Gear brands:

  • If you are interested to join the Summit and/or become an active ATTA Gear Supplier Member – contact us here