Wrap Up


From 15-18 October 2018, 785 adventure travel industry professionals from 67 countries gathered for the Adventure Travel World Summit in Tuscany, Italy, to reconnect with the essence of adventure. The Summit’s theme, Wellspring, called upon delegates to return to their source, revisit their roots, and reconsider the important role the adventure travel community holds within the tourism industry throughout the four-day event.

Delegates participated in collaborative and interactive professional development workshops as well as innovative learning opportunities throughout Montecatini Terme, home of the 2018 Summit. The productive and inspirational annual ATTA event was preceded by action-packed Pre-Summit Adventures and Day of Adventures during which delegates participated in cycling, hiking, wine tasting, coasteering, and more in sunny and colorful Tuscany.

Attendee Breakdown