AdventureELEVATE Europe

Buyer Application Closed

Buyer application closed on 8 March 2024.

This application closed on 8 March 2024. Applications will be reviewed as received and approvals will be done in waves, so we recommend that you apply as soon as possible if interested.

ATTA and Kitzbühel Tourism would like to invite you to apply for a Hosted Buyer opportunity for the AdventureELEVATE Europe event in Kitzbühel, Austria from 21-23 May 2024.

AdventureELEVATE Europe gives attending buyers the opportunity to discover the unique natural and cultural resources and activities in Tyrol and the surrounding region. Selected buyer delegates will learn about Kitzbühel through immersive adventure tours and make connections with regional suppliers at Marketplace, as well as find inspiration in learning about the value and development of adventure travel through speakers and workshops at the event.

Selected hosted buyer delegates will receive complimentary event registration, accommodations during the event, economy round-trip air, airport transfers, and a multi-day experiential adventure at no cost. Hosted buyer delegates are required to participate in a multi-day Pre-Adventure tour.  

Hosted opportunities at AdventureELEVATE Europe involve the following:

    • Pre-Adventure (4-5 days) 16-20 May 2024
    • Access to AdventureELEVATE Europe (2 days Conference) 21-23 May 2024


If selected, the entire trip length will vary in duration from 8-9 days total, depending on the final selection of Pre-Adventure tour options (4-5 days in length) plus the travel time from your origin city. Tour selections will be made after buyer's selections and registrations are complete.

The event itself is May 21-23, with return departures on May 24. 

Selected buyers are required to attend the duration of the event including a Pre-Adventure and all conference days. No early departures.


Please read the following information thoroughly to understand the details and requirements of the offer. This offer is valid for one delegate per company. The attendee must be a decision-maker for itinerary development. By completing the application form, you will be included in our selection process for one of the limited number of Hosted Buyer spots. Selection is not guaranteed.

The ATTA and our hosts are seeking fifteen (15) hosted and ten (10) partially hosted delegates and are considering buyers who have an active interest in promoting, selling and developing new itineraries about adventure, responsible, and sustainable travel in the Tyrol area and Europe, region and who are specifically based in:

    • North America (USA, Canada and Mexico)
    • Europe (Western, Central, and Eastern, especially United Kingdom, Germany, and Scandinavia)
    • Central and/or South America (especially Brazil)

Applications will be considered and reviewed with the destination partner, with the goal of hosting a diverse group of buyers who specialize in adventure and sustainable tourism, including:

Outbound Tour Operators
Outbound tour operators craft ideal itineraries and sell those itineraries to individuals or groups as a packaged product. These specialized tour operators provide valuable insight into global travel trends and help match destination products to market demand. Itineraries are often multi-day, running from three to over twenty days depending on the destination and experience..

Travel Advisors (also known as Travel Agents, Travel Curators)
The travel advisor is a curator of an experience for a consumer. They can sell various packaged trips or holidays from different tour operators and therefore provide a more diverse range of options in addition to tailoring their own itineraries in direct collaboration with DMCs.

Online Travel Agencies (OTAs) / Web-Based Marketplace
OTAs curate products from the DMC and directly connect the DMC with the consumer. The DMC is the one crafting the product and selling it to the consumer while the OTA takes a commission for bringing the consumer to them.

What do they all have in common?
They are all sourcing (or buying from) local Destination Management Companies (DMCs), or ground handlers and / or sending clients from their home country or specific markets to other destinations.


Role and expectations if your application is selected:

Fully-hosted buyers are expected to be researching the experience for potential new itineraries or promotion of existing ones. They are also required to meet with suppliers and destinations during the Marketplace sessions.

If a Hosted Buyer spot is offered and accepted, the Hosted Buyer agrees to:

    • Participate in a multi-day Pre-Adventure, matching your core product (16-20 May 2024)
    • Attend the FULL AdventureELEVATE Europe event (all conference days) (21-23 May 2024)
    • Participate in AdventureELEVATE Europe Marketplace sessions and attend every pre-scheduled meeting. AdventureELEVATE Europe Marketplace sessions are required for buyers to meet with suppliers and destinations from around the world. It includes pre-scheduled meetings that buyers will need to attend.
    • Obtain your own travel insurance policy for the trip.
    • As a hosted buyer, you are required to complete up to 3 online confidential surveys about itinerary development and sales to the destination over a period of one year. (These surveys are essential for reporting successes and challenges to our host destination partners—allowing them to track and report the long-term economic impact of new and strengthened business in the region, and to timely learn the challenges faced by the travel trade in selling the host destination. These findings have the potential to inform both the travel trade development strategy and the marketing strategy of the host destination.)

Fully-Hosted and Partially-Hosted Spots:

In the interest of accommodating more buyer delegates, there are partially-hosted spots available in addition to fully-hosted spots. The same application serves for both. Partially-hosted spots will be curated with selections and offers made from the pool of applications received.

All buyer Delegates Receive:

    • Complimentary event registration (including Day of Adventure)
    • Official buyer credentials and role at the event
    • Accommodations during the event
    • A complimentary 5-6 day Pre-Adventure (PA) in Austria

Travel costs to the destination will be covered for fully-hosted buyers; partially-hosted buyers will need to cover their own travel costs to the destination. All buyer are required to participate in a Pre-Adventure.


Selected buyers will receive information about the process for reserving and selecting the PAs after registration is confirmed.

    • Hosted buyers selections will be made from the pool of applications received.
    • All applications will be considered, reviewed, and selected with the destination partner.
    • A cross-set of criteria is used in the application evaluation and selection process to curate a final selection of buyers that represent some of the specific countries listed above and a variety of experiences’s type, related to adventure travel.
    • After initial evaluation, criteria used in the final buyers selection includes:
        • Representation from the specific countries listed above (limited per country).
        • A representation of all types of buyers, with a combination of Outbound Tour Operators, Travel Advisors and OTAs, and a mix of generalists to specialists (trekking, cycling, wildlife…)
        • A representation of Buyers new to ATTA events with those who have attended prior events.
        • ATTA members and nonmembers are welcome to apply
      • Due to the large number of applications typically received for a limited number of spots, not all qualified applicants can be selected.
      • You will receive an email from the ATTA informing you of the status of your application.


    This application closed on 8 March 2024. Applications will be reviewed as they come in with final selections made mid-March 2024.