© ATTA / Rupert Shanks

Buyer Application Now Closed

Buyer applications closed on 29 May 2023.


This application closes on 29 May 2023. Applications will be reviewed in June with final selections made by the end of June 2023.

ATTA and Jordan Tourism Board (JTB), would like to invite you to apply for a Hosted Buyer opportunity for the AdventureELEVATE Near East (AENE) event in Amman, Jordan from 12-14 October 2023.

AdventureELEVATE Near East gives attending buyers the opportunity to discover the unique natural and cultural resources and activities in Jordan and the surrounding MENA region. Selected buyer delegates will learn about Jordan through immersive adventure tours and make connections with regional suppliers at Marketplace, as well as find inspiration in learning about the value and development of adventure travel through speakers and workshops at the event.

Selected hosted buyer delegates will receive complimentary event registration, accommodations during the event, economy round-trip air, airport transfers, and a multi-day experiential adventure at no cost. Hosted buyer delegates are required to participate in a multi-day Pre-Adventure tour.  

Hosted opportunities at AdventureELEVATE Near East involve the following:

  • Pre-Adventure (4-6 days) 7-12 October 2023
  • Access to AdventureELEVATE Near East (2 days Conference) 13-14 October 2023

*Note that duration and exact dates for the Pre-Adventures are still being finalized at publication time but should be within the period of 7-12 October 2023. 


If selected, the entire trip length will vary in duration from 9-10 days total, depending on the final selection of Pre-Adventure tour options (4-6 days in length) plus the travel time from your origin city. Tour selections will be made after buyers selections and registrations are complete. 

The event itself is October 13-14, with return departures on October 15. 

Selected buyers are required to attend the duration of the event including a Pre-Adventure and all conference days: No early departures.


Please read the following information thoroughly to understand the details and requirements of the offer. This offer is valid for one delegate per company. The attendee must be a decision-maker for itinerary development. By completing the application form, you will be included in our selection process for one of the limited number of Hosted Buyer spots. Selection is not guaranteed.

The ATTA and our hosts are seeking thirty (30) hosted buyer delegates and are considering buyers who have an active interest in promoting, selling and developing new itineraries about adventure, responsible, and sustainable travel in Jordan, the Middle East and North Africa (MENA) region and who are specifically based in:

  • USA
  • Canada
  • Mexico
  • Brazil & South America
  • Western Europe
  • Japan
  • Australia & New Zealand

Applications will be considered and reviewed with the destination partner, with the goal to host a diverse group of buyers who specialize in adventure and sustainable tourism, including:

Outbound Tour Operators
Outbound tour operators craft ideal itineraries and sell those itineraries to individuals or groups as a packaged product. These specialized tour operators provide valuable insight into global travel trends and help match destination products to market demand. Itineraries are often multi-day, running from three to over twenty days depending on the destination and experience.

Travel Advisors (also known as Travel Agents, Travel Curators)
The travel advisor is a curator of an experience for a consumer. They can sell various packaged trips or holidays from different tour operators and therefore provide a more diverse range of options in addition to tailoring their own itineraries in direct collaboration with DMCs.

Online Travel Agencies (OTAs) / Web-Based Marketplace
OTAs curate products from the DMC and directly connect the DMC with the consumer. The DMC is the one crafting the product and selling it to the consumer while the OTA takes a commission for bringing the consumer to them.

What do they all have in common?
They are all sourcing (or buying from) local Destination Management Companies (DMCs), or ground handlers and / or sending clients from their home country or specific markets to other destinations.


Role and expectations if your application is selected:

Fully-hosted buyers are expected to be researching the experience for potential new itineraries or promotion of existing ones. They are also required to meet with suppliers and destinations during the Marketplace sessions.

If a Hosted Buyer spot is offered and accepted, the Hosted Buyer agrees to:

  • Participate in a multi-day Pre-Adventure in Jordan, matching your core product (7 -12 October 2023) 
  • Attend the FULL AdventureELEVATE Near East event (all conference days)  (13-14 October 2023)
  • Participate in AdventureELEVATE Near East Marketplace sessions and attend every pre-scheduled meetings
  • Obtain your own travel insurance policy for the trip.

AdventureELEVATE Near East Marketplace sessions are required for buyers to meet with suppliers and destinations from around the world. It includes pre-scheduled meetings that buyers will need to attend.


Selected buyers will receive information about the process for reserving and selecting the PAs after registration is confirmed.

  • Hosted buyers selections will be made from the pool of applications received.
  • All applications will be considered, reviewed, and selected with the destination partner.
  • A cross-set of criteria is used in the application evaluation and selection process to curate a final selection of buyers that represent some of the specific countries listed above and a variety of experiences’s type, related to adventure travel. 
  • After initial evaluation, criteria used in the final buyers selection includes:
    • Representation from the specific countries listed above (limited per country).
    • A representation of all types of buyers, with a combination of Outbound Tour Operators, Travel Advisors and OTAs, and a mix of generalists to specialists (trekking, cycling, wildlife…)
    • A representation of Buyers new to ATTA events with those who have attended prior events.
    • ATTA members and non members are welcome to apply
  • Due to the large number of applications typically received for a limited number of spots, not all qualified applicants can be selected.
  • You will receive an email from the ATTA informing you of the status of your application.

This application closes on 29 May 2023. Applications will be reviewed in June with final selections made by the end of June 2023.