© IDT / Ricardo Báez
Tourism as an instrument of peace.
AdventureNEXT Latin America 2023 - Bogotá ended with enthusiasm! The event’s theme “Tourism as an instrument of peace” allowed different keynote speakers and group conversations to understand ways in which tourism can promote peace in different destinations. Music was all around, showing us why Colombia is known as the country of the 1,000 rhythms.
The 234 adventure travel industry professionals representing 23 different countries gathered from 25-27 June in Bogotá and the Central Region of Colombia. Latin America’s regional event is the best place for the adventure sector to meet and make new trade connections, networking, learn about current trends, and encourage new commitments among decision-takers for the sustainable development of the region. In particular, three important annual meetings came out with positive results; The Latin American Tourism Ministry’s High Level Group, the Latin American Tourism Boards workshop, and the Latin America Tourism Associations annual gathering.
Additionally, at the end of the event it was announced that this was the last AdventureNEXT as a regional event for Latin America; beginning in 2024, all of ATTA’s regional events will be AdventureELEVATE, so get ready to join AdventureELEVATE 2024 - Ecuador!
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Tourism as an instrument of peace.
Where words fail, music speaks (Hans Christian Andersen). Music and adventure tourism are communication tools among the peoples of the world and both have a great transformative capacity.
Structuring an adventure tourism experience is like composing a good song: both must propose a rhythm that excites and connects, have a melody that consolidates the message that you want to highlight, and unite all the components to achieve the harmony in the final piece.
Tourism and music have a higher purpose than just entertainment, and that is why during our AdventureNEXT Latin America 2023 - Bogotá, delegates, buyers and media from all over the world will meet in the capital of Colombia, a country that has more than 1045 unique musical rhythms, to share about our experiences around adventure tourism as an instrument of peace.
AdventureNEXT Latin America 2023 will take place from 25-27 June 2023 in Bogotá, one of the UNESCO Cities of Music, and in the departments of Boyacá, Cundinamarca, Huila, Meta, and Tolima, where music is also the protagonist, dancing at the rhythm of joropo, bambuco, San Juanero, and Bunde. Educational sessions, workshops, marketplace and multiple networking opportunities will be offered and all delegates will get to experience music, culture and traditional Colombian cuisine throughout the event.
Melody
This is a fundamental part of music since it facilitates the expression and transmission of a musical idea. Likewise, in adventure tourism, when it assumes a purpose, when it becomes an instrument of peace, it must tell the story of people whose life has changed thanks to adventure travel.
Rhythm
It is the arrangement in time. The force that is imprinted on the song. Adventure tourism also has a rhythm, and this is the heart of the experience. The construction of a tourism product invites us to talk about the journey that transforms lives and generates emotions.
Harmony
The coherence of the message in music depends on harmony, both in music and in tourism. The interaction and coordination of actors is fundamental. Sustainability at local communities and their interaction with the environment are elements that are related to the tourism value chain and the management of public-private partnerships.
Registration for AdventureNEXT Latin America 2023 - Bogotá is now open:
ATTA BUSINESS LEVEL MEMBERS
$500 USD
Cost is per individual.
(Inbound Tour Operators or Accommodations also have the option to purchase a Marketplace Table for an additional $350 - while tables are available.)
Turismo como Instrumento de paz.
Donde las palabras fallan la música habla (Hans Christian Andersen), y es que la música y el turismo de aventura son recursos de comunicación entre los pueblos del mundo con una gran capacidad transformadora.
Estructurar una experiencia de turismo de aventura es como componer una buena canción: en ambos se debe proponer un ritmo que emocione y conecte, tener una melodía que consolide el mensaje que se quiere resaltar, al tiempo que se concerta entre todos los componentes para lograr la armonía en la pieza final.
El turismo y la música tienen un propósito superior al evidente y por ello durante nuestro AdventureNEXT Latin America 2023 - Bogotá, los delegados, compradores y medios provenientes de todo el mundo se reunirán en la capital de Colombia, el país de los más de 1045 ritmos musicales, para compartir sobre nuestras experiencias alrededor del turismo de aventura como instrumento de paz.
AdventureNEXT Latin America 2023 se llevará a cabo del 25 al 27 de junio de 2023 en Bogotá, una de las Ciudades de la Música de la UNESCO, y en los departamentos de Boyacá, Cundinamarca, Huila, Meta y Tolima, donde la música también es protagonista al ritmo del joropo, bambuco, San Juanero y Bunde. De igual manera, se desarrollarán sesiones educativas, workshops, ruedas de negocios y múltiples oportunidades de networking. Todos los participantes del evento podrán experimentar la música y la cultura, así como la cocina tradicional Colombiana a lo largo del evento.
Melodía
Es esta parte fundamental en la música puesto que facilita la expresión y transmisión de una idea musical, asimismo en el turismo de aventura cuando asume un propósito, cuando se transforma en un instrumento de paz, debe procurar narrar las historias de personas que cambiaron su vida y que cambian la vida de otras personas gracias a la aventura.
Ritmo
Es el arreglo en el tiempo. La fuerza que se le imprime a la canción, el turismo de aventura también tiene un ritmo, y es este el corazón de la experiencia. La construcción de un producto turístico nos invita a hablar sobre el viaje que transforma vidas y genera emociones.
Armonía
La coherencia del mensaje en la música depende de la armonía, tanto en esta como en el turismo es fundamental la interacción y coordinación de actores. La sostenibilidad de los pueblos y su interacción con el medioambiente son elementos que se relacionan con la cadena de valor del turismo y de la gestión del trabajo público privado.
El registro está abierto
ATTA BUSINESS LEVEL MEMBERS
$500 USD
Costo individual
Los Turoperadores receptivos y alojamientos también tienen la opción de adquirir una mesa en el Marketplace por un valor adicional de $350 USD. Cupos limitados.