Adventure Travel World Summit

Hokkaido Japan

Surrounded by the Pacific Ocean on all four sides, Hokkaido’s landscape is abundant with a wildly diverse geography: volcanic hot springs, verdant wetlands, snow-capped mountains, and coastline in every direction offer endless opportunities for nature and adventure seekers.

Join the ATTA community for the first Summit in Asia!

Event Snapshot:

• Marketplace

• MediaConnect

• Day of Adventure

What to Expect:

• Business solutions

• Inspiring stories

• Connections and camaraderie

• Thought-provoking big ideas


Sunday, September 10 - Pre-Summit Adventures (PSAs) return to ATWS Location/Venue

Monday, September 11 – Day of Adventure & Networking, Registration and Opening Reception

Tuesday, September 12 – ATWS Educational Sessions (Plenary + Breakouts) & Networking

Wednesday, September 13 – Business to Business Meetings & Networking

Thursday, September 14 – ATWS Educational Sessions (Plenary + Breakouts), MediaConnect & Networking

Friday, September 15 – Delegates depart, Optional Day 5: ATTA’s Leadership Studio, an educational day for 200 delegates


What is the Adventure Travel World Summit?

The Adventure Travel World Summit is the biggest event of the year for adventure travel professionals who work and play like no other industry.

An estimated 800 tour operators, destination representatives, adventure travel writers, and thought leaders from across the globe gather as one like-minded community to explore travel trends, celebrate milestones, and develop new connections. Event highlights include innovative ideas from keynote speakers, panel presentations from expert voices, a destination marketplace for buyers and suppliers, an optional “Day of Adventure” to showcase the offerings of the region, and a MediaConnect Session to pitch story ideas to international writers and editors.

What you’ll do:

  • Develop lasting relationships while taking in the adventure opportunities of each year’s featured destination.
  • Hear from experts and thought leaders who are driving the industry forward with visionary ideas for the future of travel.
  • Enjoy four days of casual and structured opportunities for connection 

Watch these videos from previous years to see highlights and hear what attendees had to say about their ATWS experiences:

"The ATWS is my annual pilgrimage to feel inspired and re-invigorated in the travel industry. From sustainable practices to networking and jaw-dropping destination discoveries, I rediscover my passion for travel and discovery every time." 

--Lindsey Woodcock, Jet Set World Travel

"As a newbie to ATTA, I was very curious how the Summit would be and it exceeded all my expectations. I made very interesting and valuable contacts and I am sure some new stories and projects will develop from there. I also liked the MediaConnect format a lot, it was interesting to exchange experiences and knowledge or just find some good contacts for the future. In general, and in comparison with other similar events, I really enjoyed the very relaxed yet professional atmosphere, the adventures, and the international participation.

--Wolfgang Greiner, Freelance Travel Writer

"After attending 11 Summits, each year I say "this one is the best ever" and then the next year it's even better. It's the people, the connections, the content, the enthusiasm, the generosity, the ideas, the destination, the encouragement, the inspiration, the stories, the friendships, the sharing and caring and love we all feel for each other.

--Nancy Harrison, Founder & Managing Partner, Adventure Media

"The community that [the ATTA] team convenes, I’m convinced, is the greatest group of professionals on the planet. The inspiration, rejuvenation, and energy I get from bouncing around our gathering is second to nothing that I do all year long.  I am honored to consider myself a deeply ingrained member of this community, and I want you to know how much I appreciate what you and the ATTA team does to facilitate our gathering year in and year out.

--Ted Martens, Vice President, Marketing & Sustainability, Natural Habitat Adventures

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