© Egil Liland

Innovate for Tomorrow

Climate Action Summit

Delivered by Tomorrow’s Air, Innovation Norway, and the Adventure Travel Trade Association

The inaugural Innovate for Tomorrow: Climate Action Summit brings together C-level business executives, climate leaders, tech innovators, and investors from a cross section of industries and sectors, public and private, to discuss and commit to greater investments in climate action and the implementation of climate positive strategies and business models.

Join other leaders ready for actionable insights, interactive discussions, workshops, panel discussions, case studies, and more. Through facilitated dialogue this program provides a space for important discussions on the advancement of technology and innovation, fosters new partnerships and needed cooperation at the business level.

Delivered in partnership by Tomorrow’s Air, Innovation Norway, and the Adventure Travel Trade Association, the Summit builds on the series of convenings occurring throughout 2024 in major cities around the world.

Special Opportunity for 50 Climate Leaders

This is more than just a conference; it's an opportunity to join a community committed to actionable climate solutions, where the connections you make and the knowledge you gain have the power to spark change well beyond the Summit.

Learn and Network in the Norwegian Fjords Aboard one of Hurtigruten’s Hybrid-Electric Ships

C-level and sustainability executives and climate solution innovators from travel, climate tech, transportation, finance, energy and media sectors



    Tuesday, 29 October

    • Arrival in Bergen
    • Evening: Welcome Dinner for networking and meeting fellow attendees

    Wednesday, 30 October

    • Full Conference Day in Bergen
    • Insightful keynote speeches, panel discussions, and interactive sessions and workshops with leading experts and innovators.
    • Evening: Dinner with local ecosystem actors for case study learnings and inspiring conversations.

    Thursday, 31 October

    • Continued Conference in Bergen with sessions on the Climate Agenda, the need for innovation, sustainable transportation, and financing.
    • Afternoon: Board the Hurtigruten MS Richard With for an overnight sailing to Ålesund
    • Dinner and educational session onboard.

    Friday, 1 November

    • Afternoon sessions in Ålesund with local case studies on green product development and innovative models to partnership and collaboration.
    • Closing session with final remarks, individual commitments, and the path forward.
    • Festive farewell dinner with local industry leaders and change makers.

    Saturday, 2 November

    • Optional post-tours to experience sustainable, and innovative Norwegian products and solutions.
    • Or fond farewell for departing attendees.

    Inspiration, Insights and Tools


    • Plenary sessions and interactive breakouts 
    • Highly valuable and productive networking sessions
    • Dine on local cuisine in the company of local product developers and innovative changemakers
    • Explore the famous Norwegian fjords aboard Hurtigruten's most energy-efficient vessel


    • Inspiring keynotes
    • Cutting edge education 
    • Cross industry connects and collaboration from leaders in travel, climate-tech, transportation, finance and energy
    • World class media and communication partners


    Experience the Impact of Cross-Industry Collaboration

    Be Part of Shaping A Livable, Sustainable, World

    We're zeroing in on the practical stuff: through interactive workshops learn how to progress green innovations and make product developments more responsible and climate friendly. Attendees will gain knowledge and experience the empowering impact of cross-cultural and cross-industry collaboration in the fight against climate change.

    Expect to leave the Summit equipped with the insights and tools necessary to implement sustainable practices that resonate across borders and industries!


    Local Convenings

    San Francisco, CA

    31 January 2024 from 5-7pm

    Residence of the Norwegian Consul General in San Francisco

    Asheville, NC

    AdventureELEVATE North America

    11-13 June 2024

    ATTA's Annual North America Event

    New York City, NY

    Date TBD, will align with Climate Week NYC, 22 - 29 September 2024

    Why Tomorrow’s Air + Innovation Norway + ATTA?

    Tomorrow’s Air: Dedicated to leveraging the strength and reach of global travel to support the scale-up of necessary climate innovations, Tomorrow’s Air combines education and climate conscious travel inspiration with funding for carbon removal technologies that offer permanent storage for CO2 and sustainable aviation fuel.

    Norway: Attending the "Innovate for Tomorrow Climate Action Summit" offers a deep dive into a nation leading the charge in climate innovation. Here, you'll witness firsthand Norway's commitment to an emission-free future, exemplified by its ambitious goal for emission-free fjords by 2025 and a fully electric automotive network. Be inspired by the synergy of Norway's cutting-edge sectors—from offshore wind to green maritime. This Summit is a deep dive into sustainable innovation, where Hurtigruten helps showcase how electric mobility's latest advances intersect with eco-conscious travel

    ATTA: The Adventure Travel Trade Association is a vital leadership voice and partner for the outdoor and adventure travel industry around the world. Established in 1990, the Adventure Travel Trade Association (ATTA) is the largest global network of adventure travel leaders. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.